Ethnic marketing theory, practice and entrepreneurship
The ultimate objective is to reduce the theory-practice divide through the development of a collaborative framework between business and scholars that converts into theory-in-use."--Provided by publisher
Gespeichert in:
| Hauptverfasser: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Routledge
2019
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| Schriftenreihe: | Routledge studies in marketing
Routledge studies in marketing 5 |
| Schlagworte: | |
| Online-Zugang: | URL des Erstveroeffentlichers |
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| Zusammenfassung: | The ultimate objective is to reduce the theory-practice divide through the development of a collaborative framework between business and scholars that converts into theory-in-use."--Provided by publisher |
|---|---|
| Beschreibung: | 1 online resource (xiii, 357 pages) illustrations |
| ISBN: | 9781315454894 1315454890 9781315454870 1315454874 |