Visual and multimodal communication applying the relevance principle
"It is a truth universally acknowledged that visual information plays an ever greater role in modern communication. Undoubtedly, language remains our species' most sophisticated channel for exchanging information, but the verbal mode is increasingly complemented, sometimes even replaced, b...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY, United States of America
Oxford University Press
[2020]
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| Schlagworte: | |
| Online-Zugang: | DE-188 DE-739 URL des Erstveröffentlichers |
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Inhaltsangabe:
- Preliminaries
- Relevance Theory-Basics
- Adapting Relevance Theory to Accommodate Visual Communication
- Relevance Theory and Mediated Mass-Communication
- Genre
- Case Studies: Pictograms, Logos, and Traffic Signs
- Case Studies: Advertising
- Case Studies: Political and Non-Political Cartoons
- Case Studies: Comics
- Controversial Communication
- Concluding Remarks