Modern Marketing Communications

Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are t...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Jefkins, Frank (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Dordrecht Springer Netherlands 1990
Ausgabe:	1st ed. 1990
Schlagworte:	Marketing Science, Humanities and Social Sciences, multidisciplinary Kommunikation
Online-Zugang:	BTU01 URL des Erstveröffentlichers
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