The Implementation of Competitor Intelligence: Conceptual Foundations and Empirical Analyses
Competitor Intelligence (CI), a well-established practitioner field, is crucial to the long-term performance of any company in today's globalized economy. While the practical managerial importance of CI is high, it has received less recognition in academic circles. By providing an in-depth anal...
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Mering
Rainer Hampp Verlag
2018
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| 520 | |a Competitor Intelligence (CI), a well-established practitioner field, is crucial to the long-term performance of any company in today's globalized economy. While the practical managerial importance of CI is high, it has received less recognition in academic circles. By providing an in-depth analysis of current practitioner views on CI, this book aims to redress the balance. It determines that managers who understand the markets as networks view and utilize its implications in their daily decision-making should see CI and the information they gain from this in a different light: suggesting opportunities for cooperation with competitors rather than confrontation. Whether via mergers and acquisitions or joint ventures, the book posits this change to a more cooperative mindset as a potential first step towards improving the use of insights gained through CI. This change in mindset would be particularly useful in cases where managers apply the framework of facilitators or challenges associated with implementing a global CI system also introduced in this book, which shows that setting up such a system not only requires considerable financial, human, informational and organizational resources but also necessitates thorough planning and preparation prior to any implementation as well as constant commitment from top management once it is in place. While this framework provides the set up to help managers implement a sound CI system on an organizational level, the book also considers the style in which CI is managed. It is shown that the style chosen can determine both the effectiveness of CI implementation and its outcomes. The book builds upon this finding by developing a taxonomy to help support managers in selecting the right CI implementation style so they can achieve the desired outcomes | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | El-Muhtaseb, Hanna |
| author_facet | El-Muhtaseb, Hanna |
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| id | DE-604.BV046862219 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T08:18:10Z |
| institution | BVB |
| isbn | 9783957103260 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032270850 |
| oclc_num | 1176369102 |
| open_access_boolean | |
| owner | DE-12 DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-703 DE-706 DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-20 DE-739 DE-1051 DE-860 DE-92 DE-861 DE-473 DE-BY-UBG DE-29 DE-824 DE-573 DE-1050 DE-858 DE-1043 DE-Aug4 DE-1102 DE-384 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-521 DE-523 DE-1049 DE-2070s DE-634 DE-B768 |
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| physical | 1 Online-Ressource (410 Seiten) |
| psigel | ZDB-5-WMS |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Rainer Hampp Verlag |
| record_format | marc |
| spelling | El-Muhtaseb, Hanna Verfasser aut The Implementation of Competitor Intelligence: Conceptual Foundations and Empirical Analyses El-Muhtaseb, Hanna 1 Mering Rainer Hampp Verlag 2018 1 Online-Ressource (410 Seiten) txt rdacontent c rdamedia cr rdacarrier Competitor Intelligence (CI), a well-established practitioner field, is crucial to the long-term performance of any company in today's globalized economy. While the practical managerial importance of CI is high, it has received less recognition in academic circles. By providing an in-depth analysis of current practitioner views on CI, this book aims to redress the balance. It determines that managers who understand the markets as networks view and utilize its implications in their daily decision-making should see CI and the information they gain from this in a different light: suggesting opportunities for cooperation with competitors rather than confrontation. Whether via mergers and acquisitions or joint ventures, the book posits this change to a more cooperative mindset as a potential first step towards improving the use of insights gained through CI. This change in mindset would be particularly useful in cases where managers apply the framework of facilitators or challenges associated with implementing a global CI system also introduced in this book, which shows that setting up such a system not only requires considerable financial, human, informational and organizational resources but also necessitates thorough planning and preparation prior to any implementation as well as constant commitment from top management once it is in place. While this framework provides the set up to help managers implement a sound CI system on an organizational level, the book also considers the style in which CI is managed. It is shown that the style chosen can determine both the effectiveness of CI implementation and its outcomes. The book builds upon this finding by developing a taxonomy to help support managers in selecting the right CI implementation style so they can achieve the desired outcomes Competitor Analysis Competitor Intelligence Competitive Intelligence Global B2B Marketing Competitor Orientation Competitive Intelligence Implementation |
| spellingShingle | El-Muhtaseb, Hanna The Implementation of Competitor Intelligence: Conceptual Foundations and Empirical Analyses Competitor Analysis Competitor Intelligence Competitive Intelligence Global B2B Marketing Competitor Orientation Competitive Intelligence Implementation |
| title | The Implementation of Competitor Intelligence: Conceptual Foundations and Empirical Analyses |
| title_auth | The Implementation of Competitor Intelligence: Conceptual Foundations and Empirical Analyses |
| title_exact_search | The Implementation of Competitor Intelligence: Conceptual Foundations and Empirical Analyses |
| title_full | The Implementation of Competitor Intelligence: Conceptual Foundations and Empirical Analyses El-Muhtaseb, Hanna |
| title_fullStr | The Implementation of Competitor Intelligence: Conceptual Foundations and Empirical Analyses El-Muhtaseb, Hanna |
| title_full_unstemmed | The Implementation of Competitor Intelligence: Conceptual Foundations and Empirical Analyses El-Muhtaseb, Hanna |
| title_short | The Implementation of Competitor Intelligence: Conceptual Foundations and Empirical Analyses |
| title_sort | the implementation of competitor intelligence conceptual foundations and empirical analyses |
| topic | Competitor Analysis Competitor Intelligence Competitive Intelligence Global B2B Marketing Competitor Orientation Competitive Intelligence Implementation |
| topic_facet | Competitor Analysis Competitor Intelligence Competitive Intelligence Global B2B Marketing Competitor Orientation Competitive Intelligence Implementation |
| work_keys_str_mv | AT elmuhtasebhanna theimplementationofcompetitorintelligenceconceptualfoundationsandempiricalanalyses |