Asian agribusiness management case studies in growth, marketing, and upgrading strategies

"This book of case studies is designed to provide useful information for instructional purposes and for those interested in the management of Asian agribusiness. This collected volume of case studies is organized around three major themes--growth, marketing, and upgrading strategies. Many of th...

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Format: Elektronisch E-Book
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Veröffentlicht: Singapore World Scientific Publishing Company Pte Limited 2019
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500 |a Includes bibliographical references 
500 |a Key trends and drivers in Asian agribusiness / Lin Fu, Ralph D. Christy, and Joselito C. Bernardo -- Soyuz Foods International : small fruit, big dreams / Lin Fu, Katherine Grandle, Ran Kim, Cathy Chen, Chris Wien, and Ralph D. Christy -- CEO Agrifood Limited : growing through value-addition / Faraz Haqqi, Dora Heng, Lindsey Joseph, Kittikun Songsomboon, Ralph D. Christy, Kulapa Kudilok, Ravissa Suchato -- Maharashtra Hybrid Seeds Company : evolution of an agribusiness success story / Benjamin R. Zehr -- Metro Kang Jian : marketing strategies in a competitive health supplements industry / Lin Fu, Parth Detroja, Saebyul Kim, Di Wang, Hanqing Yang -- Kirirom Food Production : Cambodia's flagship dried fruit company / Martha Anderson, Juliana Batista, Amruta Byatnal, Elif Senvardarli, Margaret van Wassenaer -- CDIP : introducing crocodile oil to ASEAN+3 / Amanda Peçanha Hickey, Charley Du, Xue Jiang, Gabriel Polsky, Maritza Rodriguez, Kulapa Kuldilok, Ravissa Suchato -- Riverpro's environmentally-friendly paper : growing through sustainability / Pimbucha Rusmevichientong, Rosamy Albornoz, Susan Chen, Jinwen Lin, Kulapa Kudilok, Ravissa Suchato -- Zenxin : organic produce trailblazer in Malaysia / Lin Fu, Sarah Byrne, Wangyue Guo, Quinn Kolar, Sonia Sadaf, Chris Wien, Jinwen Zheng, Kit Chan -- A primer on enterprise upgrading / Aimée Hampel-Milagrosa -- Malagos Farmhouse Cheese : crafting cheese at 38 °C 175 / Aimée Hampel-Milagrosa and Karen Dall -- Lingzhi Mushroom Company : not your typical mushroom management / Aimée Hampel-Milagrosa, Pham Van Hong, Karen Dall, Michael Bruentrup -- Mathesis Food Products Company : bringing back the millet / Aimée Hampel-Milagrosa, Karen Dall, Mukesh Gulati, Sangeeta Agasty, Sangeeta Suresh 
520 |a "This book of case studies is designed to provide useful information for instructional purposes and for those interested in the management of Asian agribusiness. This collected volume of case studies is organized around three major themes--growth, marketing, and upgrading strategies. Many of the cases herein were used in Advanced Agribusiness Workshops jointly organized by the Asian Productivity Organization and Cornell University held in Bangkok, Manila, and Bali. Through a case study-driven approach, this book offers an opportunity for students, policymakers, and business owners to consider the impact of key trends like value-addition, urbanization, the environment, regional integration, climate change, and technology on Asian agribusinesses."--Provided by publisher 
650 4 |a Agricultural industries / Asia / Management / Case studies 
650 4 |a Produce trade / Asia / Management / Case studies 
650 4 |a Electronic books 
700 1 |a Christy, Ralph D.  |e Sonstige  |4 oth 
776 0 8 |i Erscheint auch als  |n Druck-Ausgabe  |z 9789813233133 
856 4 0 |u http://www.worldscientific.com/worldscibooks/10.1142/10793  |x Verlag  |z URL des Erstveröffentlichers  |3 Volltext 
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943 1 |a oai:aleph.bib-bvb.de:BVB01-032218640 
966 e |u http://www.worldscientific.com/worldscibooks/10.1142/10793  |l DE-706  |p ZDB-124-WOP  |x Verlag  |3 Volltext 

Datensatz im Suchindex

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dewey-hundreds 600 - Technology (Applied sciences)
dewey-ones 630 - Agriculture and related technologies
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discipline Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau
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illustrated Illustrated
indexdate 2024-12-24T08:16:34Z
institution BVB
isbn 9789813233140
language English
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owner DE-706
owner_facet DE-706
physical 1 online resource (259 pages) illustrations (some color)
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spelling Asian agribusiness management case studies in growth, marketing, and upgrading strategies editors, Ralph D Christy ... [and others]
Singapore World Scientific Publishing Company Pte Limited 2019
1 online resource (259 pages) illustrations (some color)
txt rdacontent
c rdamedia
cr rdacarrier
Includes bibliographical references
Key trends and drivers in Asian agribusiness / Lin Fu, Ralph D. Christy, and Joselito C. Bernardo -- Soyuz Foods International : small fruit, big dreams / Lin Fu, Katherine Grandle, Ran Kim, Cathy Chen, Chris Wien, and Ralph D. Christy -- CEO Agrifood Limited : growing through value-addition / Faraz Haqqi, Dora Heng, Lindsey Joseph, Kittikun Songsomboon, Ralph D. Christy, Kulapa Kudilok, Ravissa Suchato -- Maharashtra Hybrid Seeds Company : evolution of an agribusiness success story / Benjamin R. Zehr -- Metro Kang Jian : marketing strategies in a competitive health supplements industry / Lin Fu, Parth Detroja, Saebyul Kim, Di Wang, Hanqing Yang -- Kirirom Food Production : Cambodia's flagship dried fruit company / Martha Anderson, Juliana Batista, Amruta Byatnal, Elif Senvardarli, Margaret van Wassenaer -- CDIP : introducing crocodile oil to ASEAN+3 / Amanda Peçanha Hickey, Charley Du, Xue Jiang, Gabriel Polsky, Maritza Rodriguez, Kulapa Kuldilok, Ravissa Suchato -- Riverpro's environmentally-friendly paper : growing through sustainability / Pimbucha Rusmevichientong, Rosamy Albornoz, Susan Chen, Jinwen Lin, Kulapa Kudilok, Ravissa Suchato -- Zenxin : organic produce trailblazer in Malaysia / Lin Fu, Sarah Byrne, Wangyue Guo, Quinn Kolar, Sonia Sadaf, Chris Wien, Jinwen Zheng, Kit Chan -- A primer on enterprise upgrading / Aimée Hampel-Milagrosa -- Malagos Farmhouse Cheese : crafting cheese at 38 °C 175 / Aimée Hampel-Milagrosa and Karen Dall -- Lingzhi Mushroom Company : not your typical mushroom management / Aimée Hampel-Milagrosa, Pham Van Hong, Karen Dall, Michael Bruentrup -- Mathesis Food Products Company : bringing back the millet / Aimée Hampel-Milagrosa, Karen Dall, Mukesh Gulati, Sangeeta Agasty, Sangeeta Suresh
"This book of case studies is designed to provide useful information for instructional purposes and for those interested in the management of Asian agribusiness. This collected volume of case studies is organized around three major themes--growth, marketing, and upgrading strategies. Many of the cases herein were used in Advanced Agribusiness Workshops jointly organized by the Asian Productivity Organization and Cornell University held in Bangkok, Manila, and Bali. Through a case study-driven approach, this book offers an opportunity for students, policymakers, and business owners to consider the impact of key trends like value-addition, urbanization, the environment, regional integration, climate change, and technology on Asian agribusinesses."--Provided by publisher
Agricultural industries / Asia / Management / Case studies
Produce trade / Asia / Management / Case studies
Electronic books
Christy, Ralph D. Sonstige oth
Erscheint auch als Druck-Ausgabe 9789813233133
http://www.worldscientific.com/worldscibooks/10.1142/10793 Verlag URL des Erstveröffentlichers Volltext
spellingShingle Asian agribusiness management case studies in growth, marketing, and upgrading strategies
Agricultural industries / Asia / Management / Case studies
Produce trade / Asia / Management / Case studies
Electronic books
title Asian agribusiness management case studies in growth, marketing, and upgrading strategies
title_auth Asian agribusiness management case studies in growth, marketing, and upgrading strategies
title_exact_search Asian agribusiness management case studies in growth, marketing, and upgrading strategies
title_full Asian agribusiness management case studies in growth, marketing, and upgrading strategies editors, Ralph D Christy ... [and others]
title_fullStr Asian agribusiness management case studies in growth, marketing, and upgrading strategies editors, Ralph D Christy ... [and others]
title_full_unstemmed Asian agribusiness management case studies in growth, marketing, and upgrading strategies editors, Ralph D Christy ... [and others]
title_short Asian agribusiness management
title_sort asian agribusiness management case studies in growth marketing and upgrading strategies
title_sub case studies in growth, marketing, and upgrading strategies
topic Agricultural industries / Asia / Management / Case studies
Produce trade / Asia / Management / Case studies
Electronic books
topic_facet Agricultural industries / Asia / Management / Case studies
Produce trade / Asia / Management / Case studies
Electronic books
url http://www.worldscientific.com/worldscibooks/10.1142/10793
work_keys_str_mv AT christyralphd asianagribusinessmanagementcasestudiesingrowthmarketingandupgradingstrategies