The rise and fall of mass communication

"Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular televisio...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Benoit, William L. 1953- (VerfasserIn), Billings, Andrew C. 1972- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York ; Bern ; Berlin ; Brussels ; Vienna ; Oxford ; Warsaw Peter Lang 2020
Schriftenreihe:	Mass communication and journalism vol. 27
Schlagworte:	Massenkommunikationsforschung Mass media / Audiences Consumers' preferences / United States Mass media / United States / History
Online-Zugang:	Inhaltsverzeichnis
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