Social media marketing
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| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
Sage
[2021]
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| Ausgabe: | 4th edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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MARC
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| 008 | 200616s2021 xxua||| |||| 00||| eng d | ||
| 020 | |a 9781529731996 |c hbk. |9 978-1-5297-3199-6 | ||
| 020 | |a 9781529731989 |c pbk. |9 978-1-5297-3198-9 | ||
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| 245 | 1 | 0 | |a Social media marketing |c Tracy L. Tuten |
| 250 | |a 4th edition | ||
| 264 | 1 | |a Los Angeles |b Sage |c [2021] | |
| 264 | 4 | |c © 2021 | |
| 300 | |a XIII, 466 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverzeichnis Seite 426-457 | ||
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Datensatz im Suchindex
| _version_ | 1819621612494782464 |
|---|---|
| adam_text | CONTENTS LIST OF FIGURES AND TABLES X ABOUT THE AUTHOR XIV ACKNOWLEDGMENTS XV ONLINE RESOURCES XVI PART I: Foundations of Social Media Marketing CHAPTER 1 THE SOCIAL MEDIA ENVIRONMENT 3 CHAPTER 2 SOCIAL CONSUMERS 39 CHAPTER 3 NETWORK STRUCTURE AND GROUP INFLUENCES IN SOCIAL MEDIA 75 PART II: Social Media Marketing Strategy and Planning CHAPTER 4 SOCIAL MEDIA MARKETING STRATEGY 109 CHAPTER 5 TACTICAL PLANNING AND EXECUTION 157 CHAPTER 6 SOCIAL COMMUNITY 195 CHAPTER 7 SOCIAL PUBLISHING 233 CHAPTER 8 SOCIAL ENTERTAINMENT 269 CHAPTER 9 SOCIAL COMMERCE 301 PART № Social Media CHAPTER 10 SOCIAL MEDIA ANALYTICS 335 CHAPTER П SOCIAL MEDIA METRICS 365 PART Vi Social Media Marketing in Practice CHAPTER 12 THE CASE ZONE 403 REFERENCES 426 INDEX 458
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| author | Tuten, Tracy L. 1967- |
| author_GND | (DE-588)1033004073 |
| author_facet | Tuten, Tracy L. 1967- |
| author_role | aut |
| author_sort | Tuten, Tracy L. 1967- |
| author_variant | t l t tl tlt |
| building | Verbundindex |
| bvnumber | BV046765209 |
| classification_rvk | QP 650 |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)1245336302 (DE-599)BVBBV046765209 |
| discipline | Wirtschaftswissenschaften |
| edition | 4th edition |
| format | Book |
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| id | DE-604.BV046765209 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T08:14:39Z |
| institution | BVB |
| isbn | 9781529731996 9781529731989 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032174711 |
| oclc_num | 1245336302 |
| open_access_boolean | |
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| physical | XIII, 466 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Sage |
| record_format | marc |
| spellingShingle | Tuten, Tracy L. 1967- Social media marketing Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)7706419-7 |
| title | Social media marketing |
| title_auth | Social media marketing |
| title_exact_search | Social media marketing |
| title_full | Social media marketing Tracy L. Tuten |
| title_fullStr | Social media marketing Tracy L. Tuten |
| title_full_unstemmed | Social media marketing Tracy L. Tuten |
| title_short | Social media marketing |
| title_sort | social media marketing |
| topic | Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Soziale Software Online-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032174711&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT tutentracyl socialmediamarketing |