Strategisches Marketing
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| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Stuttgart
Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH
2020
|
| Ausgabe: | 3., überarbeitete Auflage |
| Schlagworte: | |
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| author | Backhaus, Klaus 1945-2018 Schneider, Helmut 1966- |
| author_GND | (DE-588)1155366824 (DE-588)132890356 |
| author_facet | Backhaus, Klaus 1945-2018 Schneider, Helmut 1966- |
| author_role | aut aut |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.34156/9783791046969 |
| edition | 3., überarbeitete Auflage |
| format | Electronic eBook |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV046688782 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:24:47Z |
| indexdate | 2024-11-25T18:02:39Z |
| institution | BVB |
| isbn | 9783791046969 9783791046952 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032099566 |
| oclc_num | 1195548224 |
| open_access_boolean | |
| owner | DE-2070s DE-12 DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-703 DE-706 DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-20 DE-739 DE-1051 DE-860 DE-92 DE-861 DE-473 DE-BY-UBG DE-29 DE-824 DE-573 DE-1050 DE-858 DE-1043 DE-Aug4 DE-1102 DE-384 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-M347 DE-521 DE-523 DE-1049 DE-Eb1 DE-526 DE-B768 DE-634 |
| owner_facet | DE-2070s DE-12 DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-703 DE-706 DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-20 DE-739 DE-1051 DE-860 DE-92 DE-861 DE-473 DE-BY-UBG DE-29 DE-824 DE-573 DE-1050 DE-858 DE-1043 DE-Aug4 DE-1102 DE-384 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-M347 DE-521 DE-523 DE-1049 DE-Eb1 DE-526 DE-B768 DE-634 |
| physical | 1 Online-Ressource (368 Seiten) |
| psigel | ZDB-30-PQE ZDB-5-WMW ZDB-122-SHP ZDB-173-HMVSP ZDB-18-BEL ZDB-18-BEL FCO_PDA_BEL ZDB-18-BEL FHA_PDA_BEL ZDB-173-HMVSP FHR_ZDB-173-HMVSP20 ZDB-122-SHP UER_Einzelkauf ZDB-30-PQE BFE_PDA_PQE ZDB-30-PQE HWR_PDA_PQE_Kauf ZDB-30-PQE FHD01_PQE_Kauf |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH |
| record_format | marc |
| spellingShingle | Backhaus, Klaus 1945-2018 Schneider, Helmut 1966- Strategisches Marketing Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4120697-6 (DE-588)4123623-3 |
| title | Strategisches Marketing |
| title_auth | Strategisches Marketing |
| title_exact_search | Strategisches Marketing |
| title_exact_search_txtP | Strategisches Marketing |
| title_full | Strategisches Marketing Klaus Backhaus/Helmut Schneider |
| title_fullStr | Strategisches Marketing Klaus Backhaus/Helmut Schneider |
| title_full_unstemmed | Strategisches Marketing Klaus Backhaus/Helmut Schneider |
| title_short | Strategisches Marketing |
| title_sort | strategisches marketing |
| topic | Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Strategisches Management Marketingstrategie Lehrbuch |
| url | https://doi.org/10.34156/9783791046969 |
| work_keys_str_mv | AT backhausklaus strategischesmarketing AT schneiderhelmut strategischesmarketing |