Mass communication theory foundations, ferment, and future
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Oxford University Press
[2021]
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| adam_text | Preface xiii CHAPTER 1 Understanding and Evaluating Mass Communication Theory 1 Learning Objectives Overview 2 3 Defining and Redefining Mass Communication Science and Human Behavior Defining Theory 3 8 13 Postpositivist Theory 14 Cultural Theory 15 Critical Theory 15 Normative Theory 16 Evaluating Theory 18 Flexible Social Science 19 Mass Communication Theory 19 Four Trends in Media Theory 19 The Mass Society and Mass Culture Trend in Mass Communication Theory 20 The Media-Effects Trend in Mass Communication Theory 21 The Critical Cultural Trend in Mass Communication Theory The Meaning-Making Trend in Mass Communication Theory Revitalized Effects Research 25 Review of Learning Objectives Critical Thinking Questions 28 26
ví CONTENTS chapter 2 Establishing the Terms of the Debate over Media: The First Trend in Mass Communication TheoryMass Society and Mass Culture Theories 31 Learning Objectives Overview 33 33 Mass Society Critics and the Debate over Media 35 Assumptions of Mass Society Theory 35 Early Examples of Mass Society Theory 41 Gemeinschaft and Gesellschaft 41 Mechanical and Organic Solidarity 43 Mass Society Theory in Contemporary Times The Origin of Propaganda Propaganda Comes to the United States Behaviorism 50 Freudianism 51 44 46 48 Harold Lasswell s Propaganda Theory 51 Walter Lippmann s Theory of Public Opinion Formation 53 Reactions against Early Propaganda Theory 55 Modern Propaganda Theory 56 Libertarianism Reborn and Challenged Review of Learning Objectives Critical Thinking Questions chapter з 60 60 63 Normative Theories of Mass Communication Learning Objectives Overview 65 67 67 The Origin of Normative Theories of Media 69 The Origin of Libertarian Thought on Communication 70 The Marketplace of Ideas: A New Form of Radical Libertarianism Government Regulation of Media Professionalization of Journalism 73 77 78 Social Responsibility Theory of the Press: A Postwar Compromise Using Social Responsibility Theory to Guide Professional Practice 81 Limitations of Professionalization The Dual Responsibility Model 82 84 Is There Still a Role for Social Responsibility Theory? The Public Interest in the Internet Era Other Normative Theories 93 Review of Learning Objectives Critical Thinking Questions 96 95 87 85 79
Contents chapter 4 The Emergence of the Media-Effects Trend in Mass Communication Theory 99 Learning Objectives Overview 100 101 The Development of the Postpositivist Effects Trend 101 From Propaganda Research to Attitude-Change Theories Carl Hovland and the Experimental Section 103 103 105 The Communication Research Program Do Mass Media Influence the Way People Vote? 107 The Strengths and Limitations of the Effects Trend in Media Research The Selective Processes Review of Learning Objectives 115 Critical Thinking Questions chapter 5 116 The Consolidation of the Media-Effects Trend Learning Objectives Overview 119 119 Theories of the Middle Range and the Rise of the Functional Analysis Approach 122 Information-Flow Theory 126 Personal Influence: The Two-Step Flow Theory Joseph Klapper s Phenomenistic Theory 132 Systems Theories of Communication Processes The Rise of Systems Theory Modeling Systems 128 130 The Entertainment Function of Mass Media 134 135 135 Applying Systems Models to Human Communication 136 Adoption of Systems Models by Mass Communication Theorists Functionalism s Unfulfilled Promise Review of Learning Objectives Critical Thinking Questions chapter 6 109 110 137 138 139 141 The Emergence of the Critical Cultural Trend in North America 143 Learning Objectives Overview 144 145 Changing Times 146 The Critical Cultural Theory Trend 148 Macroscopic Versus Microscopic Theories Critical Theory 148 149 Comparing the Media Theory Trends 151 The Rise of Cultural Theories in Europe 152 118 vH
viii CONTENTS Marxist Theory Neo-Marxism 152 154 Textual Analysis and Literary Criticism The Frankfurt School 154 155 Development of Neo-Marxist Theory in Britain Political Economy Theory 156 159 The Debate between Cultural Studies and Political Economy Theorists Cultural Studies: Transmissional Versus Ritual Perspectives Research on Popular Culture in the United States Research on News Production in the United States Critical Feminist Scholarship 160 162 163 165 167 Marshall McLuhan: The Medium is the Message and the Massage Harold lnnis: The Bias of Communication McLuhan: Understanding Media 173 Review of Learning Objectives Critical Thinking Questions CHAPTER 7 175 177 Theories of Media and Social Learning Learning Objectives Overview 181 Television Violence Theories 183 184 185 Social Learning Theory 186 Social Cognition from Mass Media Aggressive Cues 187 190 The Context of Mediated Violence 192 Active Theory of Television Viewing The Developmental Perspective 193 194 Video Games Reignite Interest in Media Violence The General Aggression Model 197 Review of Learning Objectives 200 Critical Thinking Questions CHAPTER 8 180 180 Focus on Children and Violence Catharsis 196 201 Theories of Media and Human Development Learning Objectives Overview 170 171 205 205 Media and Children s Development Gender Issues 207 Advertising to Children 209 Loss of Childhood 210 206 204
Contents Growing Up Connected: New Personal Technologies and Development 213 Social Media and Well-Being 217 Review of Learning Objectives Critical Thinking Questions chapter 9 219 220 Audience Theories: Uses and Reception Learning Objectives Overview 222 224 225 Audience Theories: From Source-Dominated to Active-Audience Perspectives 226 Limitations of Early Audience-Centered Research Confusion of Media Functions and Media Uses 227 229 Revival of the Uses-and-Gratifications Approach 231 The Active Audience Revisited Entertainment Theory 233 238 Uses-and-Gratifications and Social Networking 243 Development of Reception Studies: Decoding and Sense Making Feminist Reception Studies 247 Review of Learning Objectives Critical Thinking Questions chapter 248 250 ю Theories of Media Cognition and Information Processing 252 Learning Objectives Overview 253 253 Information-Processing Theory 255 Processing Television News 258 Schema Theory 260 Hostile Media Effect 264 Elaboration Likelihood Model 266 Narrative Persuasion Theory and the Extended Elaboration Likelihood Model 269 Health Communication The Delay Hypothesis 273 274 Affective Intelligence, Motivated Reasöners, and the Backfire Effect 276 The Neuroscience Perspective 277 Review of Learning Objectives Critical Thinking Questions 281 283 244 Іх
x CONTENTS chapter 11 Theories of the Effect of Media on Knowledge, Information, and Perception of Social Issues 286 Learning Objectives 288 Overview 289 Knowledge Gaps, Digital Divides, and Digital Inequalities Information (Innovation) Diffusion Theory 291 294 Social Marketing Theory 297 Agenda-Setting, Priming, and Agenda-Building The Spiral of Silence 304 Review of Learning Objectives Critical Thinking Questions chapter 12 300 307 308 Theories of the Effect of Media on Community and Everyday Culture 310 Learning Objectives Overview 310 311 Media and Social Capital/Community Research Cultivation Analysis 311 314 The Products of Cultivation Analysis 317 Media Literacy 321 Elements and Assumptions of Media Literacy 323 Media Literacy Interventions 324 Review of Learning Objectives Critical Thinking Questions chapter 327 328 із Media and Culture Theories: Meaning Making in the Social World 331 Learning Objectives Overview 332 332 Symbolic Interactionism 333 Pragmatism and the Chicago School 337 Current Applications of Symbolic Interactionism Social Constructionism 339 341 Framing and Frame Analysis 346 The Development of Theories of Frames and Framing Effects of Frames on News Audiences 354 Postpositivist vs. Critical Cultural Approaches to Framing 357 Review of Learning Objectives Critical Thinking Questions 358 359 352
Contents chapter 14 Media and Culture Theories: Commodification of Culture and Mediatization 362 Learning Objectives Overview 363 363 Media as Culture Industries: The Commodification of Culture Commodification of Culture in the Age of Social Media 368 Advertising: The Ultimate Cultural Commodity 371 Mediatization Theory 372 Review of Learning Objectives Critical Thinking Questions References Index 417 379 376 377 364 xi
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| adam_txt |
Preface xiii CHAPTER 1 Understanding and Evaluating Mass Communication Theory 1 Learning Objectives Overview 2 3 Defining and Redefining Mass Communication Science and Human Behavior Defining Theory 3 8 13 Postpositivist Theory 14 Cultural Theory 15 Critical Theory 15 Normative Theory 16 Evaluating Theory 18 Flexible Social Science 19 Mass Communication Theory 19 Four Trends in Media Theory 19 The Mass Society and Mass Culture Trend in Mass Communication Theory 20 The Media-Effects Trend in Mass Communication Theory 21 The Critical Cultural Trend in Mass Communication Theory The Meaning-Making Trend in Mass Communication Theory Revitalized Effects Research 25 Review of Learning Objectives Critical Thinking Questions 28 26
ví CONTENTS chapter 2 Establishing the Terms of the Debate over Media: The First Trend in Mass Communication TheoryMass Society and Mass Culture Theories 31 Learning Objectives Overview 33 33 Mass Society Critics and the Debate over Media 35 Assumptions of Mass Society Theory 35 Early Examples of Mass Society Theory 41 Gemeinschaft and Gesellschaft 41 Mechanical and Organic Solidarity 43 Mass Society Theory in Contemporary Times The Origin of Propaganda Propaganda Comes to the United States Behaviorism 50 Freudianism 51 44 46 48 Harold Lasswell's Propaganda Theory 51 Walter Lippmann's Theory of Public Opinion Formation 53 Reactions against Early Propaganda Theory 55 Modern Propaganda Theory 56 Libertarianism Reborn and Challenged Review of Learning Objectives Critical Thinking Questions chapter з 60 60 63 Normative Theories of Mass Communication Learning Objectives Overview 65 67 67 The Origin of Normative Theories of Media 69 The Origin of Libertarian Thought on Communication 70 The Marketplace of Ideas: A New Form of Radical Libertarianism Government Regulation of Media Professionalization of Journalism 73 77 78 Social Responsibility Theory of the Press: A Postwar Compromise Using Social Responsibility Theory to Guide Professional Practice 81 Limitations of Professionalization The Dual Responsibility Model 82 84 Is There Still a Role for Social Responsibility Theory? The Public Interest in the Internet Era Other Normative Theories 93 Review of Learning Objectives Critical Thinking Questions 96 95 87 85 79
Contents chapter 4 The Emergence of the Media-Effects Trend in Mass Communication Theory 99 Learning Objectives Overview 100 101 The Development of the Postpositivist Effects Trend 101 From Propaganda Research to Attitude-Change Theories Carl Hovland and the Experimental Section 103 103 105 The Communication Research Program Do Mass Media Influence the Way People Vote? 107 The Strengths and Limitations of the Effects Trend in Media Research The Selective Processes Review of Learning Objectives 115 Critical Thinking Questions chapter 5 116 The Consolidation of the Media-Effects Trend Learning Objectives Overview 119 119 Theories of the Middle Range and the Rise of the Functional Analysis Approach 122 Information-Flow Theory 126 Personal Influence: The Two-Step Flow Theory Joseph Klapper's Phenomenistic Theory 132 Systems Theories of Communication Processes The Rise of Systems Theory Modeling Systems 128 130 The Entertainment Function of Mass Media 134 135 135 Applying Systems Models to Human Communication 136 Adoption of Systems Models by Mass Communication Theorists Functionalism's Unfulfilled Promise Review of Learning Objectives Critical Thinking Questions chapter 6 109 110 137 138 139 141 The Emergence of the Critical Cultural Trend in North America 143 Learning Objectives Overview 144 145 Changing Times 146 The Critical Cultural Theory Trend 148 Macroscopic Versus Microscopic Theories Critical Theory 148 149 Comparing the Media Theory Trends 151 The Rise of Cultural Theories in Europe 152 118 vH
viii CONTENTS Marxist Theory Neo-Marxism 152 154 Textual Analysis and Literary Criticism The Frankfurt School 154 155 Development of Neo-Marxist Theory in Britain Political Economy Theory 156 159 The Debate between Cultural Studies and Political Economy Theorists Cultural Studies: Transmissional Versus Ritual Perspectives Research on Popular Culture in the United States Research on News Production in the United States Critical Feminist Scholarship 160 162 163 165 167 Marshall McLuhan: The Medium is the Message and the Massage Harold lnnis: The Bias of Communication McLuhan: Understanding Media 173 Review of Learning Objectives Critical Thinking Questions CHAPTER 7 175 177 Theories of Media and Social Learning Learning Objectives Overview 181 Television Violence Theories 183 184 185 Social Learning Theory 186 Social Cognition from Mass Media Aggressive Cues 187 190 The Context of Mediated Violence 192 Active Theory of Television Viewing The Developmental Perspective 193 194 Video Games Reignite Interest in Media Violence The General Aggression Model 197 Review of Learning Objectives 200 Critical Thinking Questions CHAPTER 8 180 180 Focus on Children and Violence Catharsis 196 201 Theories of Media and Human Development Learning Objectives Overview 170 171 205 205 Media and Children's Development Gender Issues 207 Advertising to Children 209 Loss of Childhood 210 206 204
Contents Growing Up Connected: New Personal Technologies and Development 213 Social Media and Well-Being 217 Review of Learning Objectives Critical Thinking Questions chapter 9 219 220 Audience Theories: Uses and Reception Learning Objectives Overview 222 224 225 Audience Theories: From Source-Dominated to Active-Audience Perspectives 226 Limitations of Early Audience-Centered Research Confusion of Media Functions and Media Uses 227 229 Revival of the Uses-and-Gratifications Approach 231 The Active Audience Revisited Entertainment Theory 233 238 Uses-and-Gratifications and Social Networking 243 Development of Reception Studies: Decoding and Sense Making Feminist Reception Studies 247 Review of Learning Objectives Critical Thinking Questions chapter 248 250 ю Theories of Media Cognition and Information Processing 252 Learning Objectives Overview 253 253 Information-Processing Theory 255 Processing Television News 258 Schema Theory 260 Hostile Media Effect 264 Elaboration Likelihood Model 266 Narrative Persuasion Theory and the Extended Elaboration Likelihood Model 269 Health Communication The Delay Hypothesis 273 274 Affective Intelligence, Motivated Reasöners, and the Backfire Effect 276 The Neuroscience Perspective 277 Review of Learning Objectives Critical Thinking Questions 281 283 244 Іх
x CONTENTS chapter 11 Theories of the Effect of Media on Knowledge, Information, and Perception of Social Issues 286 Learning Objectives 288 Overview 289 Knowledge Gaps, Digital Divides, and Digital Inequalities Information (Innovation) Diffusion Theory 291 294 Social Marketing Theory 297 Agenda-Setting, Priming, and Agenda-Building The Spiral of Silence 304 Review of Learning Objectives Critical Thinking Questions chapter 12 300 307 308 Theories of the Effect of Media on Community and Everyday Culture 310 Learning Objectives Overview 310 311 Media and Social Capital/Community Research Cultivation Analysis 311 314 The Products of Cultivation Analysis 317 Media Literacy 321 Elements and Assumptions of Media Literacy 323 Media Literacy Interventions 324 Review of Learning Objectives Critical Thinking Questions chapter 327 328 із Media and Culture Theories: Meaning Making in the Social World 331 Learning Objectives Overview 332 332 Symbolic Interactionism 333 Pragmatism and the Chicago School 337 Current Applications of Symbolic Interactionism Social Constructionism 339 341 Framing and Frame Analysis 346 The Development of Theories of Frames and Framing Effects of Frames on News Audiences 354 Postpositivist vs. Critical Cultural Approaches to Framing 357 Review of Learning Objectives Critical Thinking Questions 358 359 352
Contents chapter 14 Media and Culture Theories: Commodification of Culture and Mediatization 362 Learning Objectives Overview 363 363 Media as Culture Industries: The Commodification of Culture Commodification of Culture in the Age of Social Media 368 Advertising: The Ultimate Cultural Commodity 371 Mediatization Theory 372 Review of Learning Objectives Critical Thinking Questions References Index 417 379 376 377 364 xi |
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| id | DE-604.BV046671965 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:21:34Z |
| indexdate | 2024-09-27T16:47:09Z |
| institution | BVB |
| isbn | 9780190942779 0190942770 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032082951 |
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| spellingShingle | Baran, Stanley J. Davis, Dennis K. Mass communication theory foundations, ferment, and future Massenkommunikation (DE-588)4037875-5 gnd Theorie (DE-588)4059787-8 gnd Massenmedien (DE-588)4037877-9 gnd Informationstheorie (DE-588)4026927-9 gnd |
| subject_GND | (DE-588)4037875-5 (DE-588)4059787-8 (DE-588)4037877-9 (DE-588)4026927-9 |
| title | Mass communication theory foundations, ferment, and future |
| title_auth | Mass communication theory foundations, ferment, and future |
| title_exact_search | Mass communication theory foundations, ferment, and future |
| title_exact_search_txtP | Mass communication theory foundations, ferment, and future |
| title_full | Mass communication theory foundations, ferment, and future Stanley J. Baran, Ph.D. (Bryant University), Dennis K. Davis, Ph.D. (Pennsylvania State University) |
| title_fullStr | Mass communication theory foundations, ferment, and future Stanley J. Baran, Ph.D. (Bryant University), Dennis K. Davis, Ph.D. (Pennsylvania State University) |
| title_full_unstemmed | Mass communication theory foundations, ferment, and future Stanley J. Baran, Ph.D. (Bryant University), Dennis K. Davis, Ph.D. (Pennsylvania State University) |
| title_short | Mass communication theory |
| title_sort | mass communication theory foundations ferment and future |
| title_sub | foundations, ferment, and future |
| topic | Massenkommunikation (DE-588)4037875-5 gnd Theorie (DE-588)4059787-8 gnd Massenmedien (DE-588)4037877-9 gnd Informationstheorie (DE-588)4026927-9 gnd |
| topic_facet | Massenkommunikation Theorie Massenmedien Informationstheorie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032082951&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT baranstanleyj masscommunicationtheoryfoundationsfermentandfuture AT davisdennisk masscommunicationtheoryfoundationsfermentandfuture |