Principles of marketing
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
[2020]
|
| Ausgabe: | Eighth European edition |
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1050 DE-83 DE-29 |
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Datensatz im Suchindex
| _version_ | 1819307763167133696 |
|---|---|
| any_adam_object | |
| author | Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. He, Hongwei |
| author_GND | (DE-588)121409600 (DE-588)170906825 (DE-588)1096359073 (DE-588)135991994 |
| author_facet | Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. He, Hongwei |
| author_role | aut aut aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk g a ga l c h lc lch h h hh |
| building | Verbundindex |
| bvnumber | BV046295496 |
| classification_rvk | QP 600 |
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| ctrlnum | (ZDB-30-PQE)EBC5979195 (ZDB-150-PEB)978-1-292-26960-3 (OCoLC)1135394234 (DE-599)BVBBV046295496 |
| discipline | Wirtschaftswissenschaften |
| edition | Eighth European edition |
| format | Electronic eBook |
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| indexdate | 2024-12-24T07:58:07Z |
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| isbn | 9781292269603 9781292269610 |
| language | English |
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| physical | 1 Online-Ressource (xxvii, 689 Seiten) Illustrationen, Diagramme |
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| publishDate | 2020 |
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| publisher | Pearson |
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| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He Eighth European edition Harlow, England Pearson [2020] 1 Online-Ressource (xxvii, 689 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier MARKETING LEHRBÜCHER (DOKUMENTENTYP) TEXTBOOKS (DOCUMENT TYPE) MANUELS POUR L'ENSEIGNEMENT (TYPE DE DOCUMENT) Marketing Marketing fast Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4143389-0 Aufgabensammlung gnd-content 3\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s 4\p DE-604 Marketingmanagement (DE-588)4168907-0 s 5\p DE-604 Armstrong, Gary 1943- Verfasser (DE-588)170906825 aut Harris, Lloyd C. Verfasser (DE-588)1096359073 aut He, Hongwei Verfasser (DE-588)135991994 aut Erscheint auch als Druck-Ausgabe 978-1-292-26956-6 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. He, Hongwei Principles of marketing MARKETING LEHRBÜCHER (DOKUMENTENTYP) TEXTBOOKS (DOCUMENT TYPE) MANUELS POUR L'ENSEIGNEMENT (TYPE DE DOCUMENT) Marketing Marketing fast Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4151278-9 (DE-588)4143389-0 (DE-588)4123623-3 |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_exact_search | Principles of marketing |
| title_full | Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He |
| title_fullStr | Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He |
| title_full_unstemmed | Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He |
| title_short | Principles of marketing |
| title_sort | principles of marketing |
| topic | MARKETING LEHRBÜCHER (DOKUMENTENTYP) TEXTBOOKS (DOCUMENT TYPE) MANUELS POUR L'ENSEIGNEMENT (TYPE DE DOCUMENT) Marketing Marketing fast Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | MARKETING LEHRBÜCHER (DOKUMENTENTYP) TEXTBOOKS (DOCUMENT TYPE) MANUELS POUR L'ENSEIGNEMENT (TYPE DE DOCUMENT) Marketing Marketingmanagement Einführung Aufgabensammlung Lehrbuch |
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