Teaching public relations principles and practices for effective learning
"Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about...
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
2020
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| Schriftenreihe: | Business and management
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| 264 | 1 | |a New York ; London |b Routledge, Taylor & Francis Group |c 2020 | |
| 300 | |a xii, 173 Seiten |b Illustrationen | ||
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| 490 | 0 | |a Business and management | |
| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a "Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research"-- | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Smudde, Peter M. |
| author_GND | (DE-588)1201900921 |
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| author_sort | Smudde, Peter M. |
| author_variant | p m s pm pms |
| building | Verbundindex |
| bvnumber | BV046287756 |
| callnumber-first | H - Social Science |
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| callnumber-sort | HM 41221 |
| callnumber-subject | HM - Sociology |
| ctrlnum | (OCoLC)1135407258 (DE-599)KXP1671338022 |
| dewey-full | 659.2017 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2017 |
| dewey-search | 659.2017 |
| dewey-sort | 3659.2017 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV046287756 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T07:57:50Z |
| institution | BVB |
| isbn | 9780367421410 9780367421427 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031665297 |
| oclc_num | 1135407258 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | xii, 173 Seiten Illustrationen |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series2 | Business and management |
| spelling | Smudde, Peter M. Verfasser (DE-588)1201900921 aut Teaching public relations principles and practices for effective learning Peter M. Smudde New York ; London Routledge, Taylor & Francis Group 2020 xii, 173 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Business and management Includes bibliographical references and index "Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research"-- Pädagogik (DE-588)4044302-4 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Lernen (DE-588)4035408-8 gnd rswk-swf Public relations / Study and teaching Öffentlichkeitsarbeit (DE-588)4043188-5 s Pädagogik (DE-588)4044302-4 s Lernen (DE-588)4035408-8 s DE-604 Erscheint auch als Online-Ausgabe 978-0-367-82213-2 |
| spellingShingle | Smudde, Peter M. Teaching public relations principles and practices for effective learning Pädagogik (DE-588)4044302-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Lernen (DE-588)4035408-8 gnd |
| subject_GND | (DE-588)4044302-4 (DE-588)4043188-5 (DE-588)4035408-8 |
| title | Teaching public relations principles and practices for effective learning |
| title_auth | Teaching public relations principles and practices for effective learning |
| title_exact_search | Teaching public relations principles and practices for effective learning |
| title_full | Teaching public relations principles and practices for effective learning Peter M. Smudde |
| title_fullStr | Teaching public relations principles and practices for effective learning Peter M. Smudde |
| title_full_unstemmed | Teaching public relations principles and practices for effective learning Peter M. Smudde |
| title_short | Teaching public relations |
| title_sort | teaching public relations principles and practices for effective learning |
| title_sub | principles and practices for effective learning |
| topic | Pädagogik (DE-588)4044302-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Lernen (DE-588)4035408-8 gnd |
| topic_facet | Pädagogik Öffentlichkeitsarbeit Lernen |
| work_keys_str_mv | AT smuddepeterm teachingpublicrelationsprinciplesandpracticesforeffectivelearning |