Integrated marketing communications, strategies, and tactical operations in sports organizations

"This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"--

Bibliographische Detailangaben

Weitere Verfasser:	Santos, Manuel Alonso dos 1981- (HerausgeberIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Hershey, PA IGI Global [2019]
Schriftenreihe:	Advances in marketing customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagworte:	Communication in marketing Marketing / Technological innovations Sports administration
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