Welcome aboard! 100 years of KLM Royal Dutch Airlines

The book, which offers an analysis of KLM's many ups and downs, is richly illustrated with photos, aviation-related memorabilia and objects that tell a story. This is the official centenary publication for aviation aficionados and everyone else who harbours warm feelings for KLM Royal Dutch Air...

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Hauptverfasser: Bouwens, Bram 1965- (VerfasserIn), Ogier, Frido (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Zwolle WBOOKS [2019]
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MARC

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520 3 |a The book, which offers an analysis of KLM's many ups and downs, is richly illustrated with photos, aviation-related memorabilia and objects that tell a story. This is the official centenary publication for aviation aficionados and everyone else who harbours warm feelings for KLM Royal Dutch Airlines. KLM is the world's oldest airline still operating under its original name. Today, with a workforce of 30,000 people, KLM transports 30 million passengers a year. In 2019 marks its 100th anniversary. This is a unique milestone in aviation history. But how exactly did the national pride of the Netherlands manage to survive for ten decades? This question and many more are answered in five themed chapters, in which text and images transport readers through 100 years of KLM history. What began with a single route, developed into a global network, but how exactly was this developed? How does a company take on its rivals in an unpredictable economic environment? And how do you keep convincing people to fly KLM? Over the past 100 years, KLM evolved into a dynamic multinational; a major player in the global air transport industry. 
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Datensatz im Suchindex

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adam_text Content Welcome aboard! 4 CHAPTER 1 klm and the Netherlands: joined at the hip 6 CHAPTER 2 Competition in a global market 56 CHAPTER 3 In leaps and bounds: the story of aviation technology 112 CHAPTER 4 The Flying Dutchman: klm in the market 160 CHAPTERS People make the company: klm personnel 216 Thank you for flying klm 266 Notes 272 Bibliography 277 Acknowledgements 279 With specials thanks to 280 Illustrations 280 Credits 280
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spellingShingle Bouwens, Bram 1965-
Ogier, Frido
Welcome aboard! 100 years of KLM Royal Dutch Airlines
Koninklijke Luchtvaart Maatschappij (DE-588)2036727-2 gnd
subject_GND (DE-588)2036727-2
(DE-588)4145395-5
title Welcome aboard! 100 years of KLM Royal Dutch Airlines
title_auth Welcome aboard! 100 years of KLM Royal Dutch Airlines
title_exact_search Welcome aboard! 100 years of KLM Royal Dutch Airlines
title_full Welcome aboard! 100 years of KLM Royal Dutch Airlines Bram Bouwens, Frido Ogier
title_fullStr Welcome aboard! 100 years of KLM Royal Dutch Airlines Bram Bouwens, Frido Ogier
title_full_unstemmed Welcome aboard! 100 years of KLM Royal Dutch Airlines Bram Bouwens, Frido Ogier
title_short Welcome aboard!
title_sort welcome aboard 100 years of klm royal dutch airlines
title_sub 100 years of KLM Royal Dutch Airlines
topic Koninklijke Luchtvaart Maatschappij (DE-588)2036727-2 gnd
topic_facet Koninklijke Luchtvaart Maatschappij
Bildband
url http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031580960&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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