Digital media and innovation management and design strategies in communication
Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods f...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
SAGE
[2017]
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| Online-Zugang: | UBY01 URL des Erstveröffentlichers |
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| 100 | 1 | |a Gershon, Richard A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Digital media and innovation |b management and design strategies in communication |c Richard A. Gershon, Western Michigan University |
| 264 | 1 | |a Los Angeles |b SAGE |c [2017] | |
| 300 | |a 262 pages |b illustrations | ||
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| 336 | |b sti |2 rdacontent | ||
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| 505 | 8 | |a Includes bibliographical references and indexes | |
| 520 | |a Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer | ||
| 650 | 4 | |a Mass media |x Management | |
| 650 | 4 | |a Organizational effectiveness | |
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Datensatz im Suchindex
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| author | Gershon, Richard A. |
| author_facet | Gershon, Richard A. |
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| author_sort | Gershon, Richard A. |
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| building | Verbundindex |
| bvnumber | BV046132330 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and indexes |
| ctrlnum | (ZDB-96-SKC)SAGE000003035 (OCoLC)1013965084 (DE-599)BVBBV046132330 |
| dewey-full | 302.23/068 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23/068 |
| dewey-search | 302.23/068 |
| dewey-sort | 3302.23 268 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
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| id | DE-604.BV046132330 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:36:04Z |
| institution | BVB |
| isbn | 9781483399836 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031512716 |
| oclc_num | 1013965084 |
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| owner_facet | DE-706 |
| physical | 262 pages illustrations |
| psigel | ZDB-96-SKC |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | SAGE |
| record_format | marc |
| spelling | Gershon, Richard A. Verfasser aut Digital media and innovation management and design strategies in communication Richard A. Gershon, Western Michigan University Los Angeles SAGE [2017] 262 pages illustrations txt rdacontent sti rdacontent c rdamedia cr rdacarrier Includes bibliographical references and indexes Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer Mass media Management Organizational effectiveness Geschäftsidee (DE-588)4255132-8 gnd rswk-swf Innovation (DE-588)4027089-0 gnd rswk-swf Industriedesign (DE-588)4072788-9 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf Neue Medien (DE-588)4196910-8 s Industriedesign (DE-588)4072788-9 s Innovation (DE-588)4027089-0 s Geschäftsidee (DE-588)4255132-8 s 1\p DE-604 Erscheint auch als Druck-Ausgabe 9781452241418 (pbk. : alk. paper) http://sk.sagepub.com/books/digital-media-innovation-management-design-strategies-in-communication Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Gershon, Richard A. Digital media and innovation management and design strategies in communication Includes bibliographical references and indexes Mass media Management Organizational effectiveness Geschäftsidee (DE-588)4255132-8 gnd Innovation (DE-588)4027089-0 gnd Industriedesign (DE-588)4072788-9 gnd Neue Medien (DE-588)4196910-8 gnd |
| subject_GND | (DE-588)4255132-8 (DE-588)4027089-0 (DE-588)4072788-9 (DE-588)4196910-8 |
| title | Digital media and innovation management and design strategies in communication |
| title_auth | Digital media and innovation management and design strategies in communication |
| title_exact_search | Digital media and innovation management and design strategies in communication |
| title_full | Digital media and innovation management and design strategies in communication Richard A. Gershon, Western Michigan University |
| title_fullStr | Digital media and innovation management and design strategies in communication Richard A. Gershon, Western Michigan University |
| title_full_unstemmed | Digital media and innovation management and design strategies in communication Richard A. Gershon, Western Michigan University |
| title_short | Digital media and innovation |
| title_sort | digital media and innovation management and design strategies in communication |
| title_sub | management and design strategies in communication |
| topic | Mass media Management Organizational effectiveness Geschäftsidee (DE-588)4255132-8 gnd Innovation (DE-588)4027089-0 gnd Industriedesign (DE-588)4072788-9 gnd Neue Medien (DE-588)4196910-8 gnd |
| topic_facet | Mass media Management Organizational effectiveness Geschäftsidee Innovation Industriedesign Neue Medien |
| url | http://sk.sagepub.com/books/digital-media-innovation-management-design-strategies-in-communication |
| work_keys_str_mv | AT gershonricharda digitalmediaandinnovationmanagementanddesignstrategiesincommunication |