New marketing strategies evolving flexible processes to fit market circumstances
Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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| Online-Zugang: | UBY01 URL des Erstveröffentlichers |
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| 245 | 1 | 0 | |a New marketing strategies |b evolving flexible processes to fit market circumstances |c Ian Chaston |
| 300 | |a vii, 199 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 520 | |a Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances | ||
| 650 | 4 | |a Marketing |x Management | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Chaston, Ian |
| author_facet | Chaston, Ian |
| author_role | aut |
| author_sort | Chaston, Ian |
| author_variant | i c ic |
| building | Verbundindex |
| bvnumber | BV046131528 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000063930 (OCoLC)1007858135 (DE-599)BVBBV046131528 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046131528 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:02Z |
| institution | BVB |
| isbn | 9781446218853 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031511912 |
| oclc_num | 1007858135 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | vii, 199 p. |
| psigel | ZDB-96-SKC |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| record_format | marc |
| spelling | Chaston, Ian Verfasser aut New marketing strategies evolving flexible processes to fit market circumstances Ian Chaston vii, 199 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances Marketing Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Erscheint auch als Druck-Ausgabe 9780761962021 http://sk.sagepub.com/books/new-marketing-strategies Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Chaston, Ian New marketing strategies evolving flexible processes to fit market circumstances Includes bibliographical references and index Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 |
| title | New marketing strategies evolving flexible processes to fit market circumstances |
| title_auth | New marketing strategies evolving flexible processes to fit market circumstances |
| title_exact_search | New marketing strategies evolving flexible processes to fit market circumstances |
| title_full | New marketing strategies evolving flexible processes to fit market circumstances Ian Chaston |
| title_fullStr | New marketing strategies evolving flexible processes to fit market circumstances Ian Chaston |
| title_full_unstemmed | New marketing strategies evolving flexible processes to fit market circumstances Ian Chaston |
| title_short | New marketing strategies |
| title_sort | new marketing strategies evolving flexible processes to fit market circumstances |
| title_sub | evolving flexible processes to fit market circumstances |
| topic | Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Management Marketingstrategie |
| url | http://sk.sagepub.com/books/new-marketing-strategies |
| work_keys_str_mv | AT chastonian newmarketingstrategiesevolvingflexibleprocessestofitmarketcircumstances |