The adman's dilemma Barnum to Trump

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1. Verfasser: Rutherford, Paul 1944- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Toronto ; Buffalo ; London University of Toronto Press 2018
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Datensatz im Suchindex

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contents "The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity."--
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dewey-hundreds 600 - Technology (Applied sciences)
dewey-ones 659 - Advertising and public relations
dewey-raw 659.1/042
dewey-search 659.1/042
dewey-sort 3659.1 242
dewey-tens 650 - Management and auxiliary services
discipline Wirtschaftswissenschaften
format Electronic
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The adman's dilemma Barnum to Trump Paul Rutherford
Toronto ; Buffalo ; London University of Toronto Press 2018
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"The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity."--
BUSINESS & ECONOMICS / Advertising & Promotion bisacsh
Advertising fast
Advertising executives fast
Advertising in popular culture fast
Advertising / Social aspects fast
Advertising Social aspects Advertising History Advertising executives History Advertising in popular culture
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spellingShingle Rutherford, Paul 1944-
The adman's dilemma Barnum to Trump
"The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity."--
BUSINESS & ECONOMICS / Advertising & Promotion bisacsh
Advertising fast
Advertising executives fast
Advertising in popular culture fast
Advertising / Social aspects fast
Advertising Social aspects Advertising History Advertising executives History Advertising in popular culture
Werbung (DE-588)4065541-6 gnd
Käufer (DE-588)4162993-0 gnd
subject_GND (DE-588)4065541-6
(DE-588)4162993-0
title The adman's dilemma Barnum to Trump
title_auth The adman's dilemma Barnum to Trump
title_exact_search The adman's dilemma Barnum to Trump
title_full The adman's dilemma Barnum to Trump Paul Rutherford
title_fullStr The adman's dilemma Barnum to Trump Paul Rutherford
title_full_unstemmed The adman's dilemma Barnum to Trump Paul Rutherford
title_short The adman's dilemma
title_sort the adman s dilemma barnum to trump
title_sub Barnum to Trump
topic BUSINESS & ECONOMICS / Advertising & Promotion bisacsh
Advertising fast
Advertising executives fast
Advertising in popular culture fast
Advertising / Social aspects fast
Advertising Social aspects Advertising History Advertising executives History Advertising in popular culture
Werbung (DE-588)4065541-6 gnd
Käufer (DE-588)4162993-0 gnd
topic_facet BUSINESS & ECONOMICS / Advertising & Promotion
Advertising
Advertising executives
Advertising in popular culture
Advertising / Social aspects
Advertising Social aspects Advertising History Advertising executives History Advertising in popular culture
Werbung
Käufer
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