Auto brand building successful car brands for the future
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| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
[2014]
|
| Schlagworte: | |
| Online-Zugang: | DE-860 |
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MARC
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Datensatz im Suchindex
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| any_adam_object | |
| author | Parment, Anders 1972- |
| author_facet | Parment, Anders 1972- |
| author_role | aut |
| author_sort | Parment, Anders 1972- |
| author_variant | a p ap |
| building | Verbundindex |
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| collection | ZDB-4-EBU |
| contents | The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automobile industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive .. |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 629 - Other branches of engineering |
| dewey-raw | 629.222068/8 |
| dewey-search | 629.222068/8 |
| dewey-sort | 3629.222068 18 |
| dewey-tens | 620 - Engineering and allied operations |
| discipline | Wirtschaftswissenschaften Verkehr / Transport |
| format | Electronic eBook |
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| id | DE-604.BV046102179 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T07:46:43Z |
| institution | BVB |
| isbn | 9780749469306 0749469307 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031482957 |
| oclc_num | 865508881 |
| open_access_boolean | |
| physical | 1 online resource (ix, 254 pages) illustrations |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Parment, Anders 1972- Verfasser aut Auto brand building successful car brands for the future Anders Parment London Kogan Page [2014] © 2014 1 online resource (ix, 254 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Print version record The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automobile industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive .. TECHNOLOGY & ENGINEERING / Engineering (General) bisacsh Automobile industry and trade fast Automobiles / Marketing fast Automobiles Marketing Automobile industry and trade Marketing (DE-588)4037589-4 gnd rswk-swf Kraftwagen (DE-588)4129315-0 gnd rswk-swf Kraftwagen (DE-588)4129315-0 s Marketing (DE-588)4037589-4 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Parment, Anders, 1972- Auto brand London ; Philadelphia : Kogan Page Limited, 2014 9780749469290 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Parment, Anders 1972- Auto brand building successful car brands for the future The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automobile industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive .. TECHNOLOGY & ENGINEERING / Engineering (General) bisacsh Automobile industry and trade fast Automobiles / Marketing fast Automobiles Marketing Automobile industry and trade Marketing (DE-588)4037589-4 gnd Kraftwagen (DE-588)4129315-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4129315-0 |
| title | Auto brand building successful car brands for the future |
| title_auth | Auto brand building successful car brands for the future |
| title_exact_search | Auto brand building successful car brands for the future |
| title_full | Auto brand building successful car brands for the future Anders Parment |
| title_fullStr | Auto brand building successful car brands for the future Anders Parment |
| title_full_unstemmed | Auto brand building successful car brands for the future Anders Parment |
| title_short | Auto brand |
| title_sort | auto brand building successful car brands for the future |
| title_sub | building successful car brands for the future |
| topic | TECHNOLOGY & ENGINEERING / Engineering (General) bisacsh Automobile industry and trade fast Automobiles / Marketing fast Automobiles Marketing Automobile industry and trade Marketing (DE-588)4037589-4 gnd Kraftwagen (DE-588)4129315-0 gnd |
| topic_facet | TECHNOLOGY & ENGINEERING / Engineering (General) Automobile industry and trade Automobiles / Marketing Automobiles Marketing Automobile industry and trade Marketing Kraftwagen |
| work_keys_str_mv | AT parmentanders autobrandbuildingsuccessfulcarbrandsforthefuture |