Qualitative marketing research understanding how behavioral complexities can drive marketing strategies
Qualitative research contributions have enhanced scope in business management alongside the growth of consumer-centric marketing strategies, which is increasingly getting complex and multidimensional. Qualitative research helps understanding contextual interrelationships in business and cognitive hu...
Gespeichert in:
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
BEP, Business Expert Press
2019
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| Ausgabe: | First edition |
| Schriftenreihe: | Marketing collection
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| Schlagworte: | |
| Online-Zugang: | DE-521 DE-863 DE-862 DE-706 |
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