Data-driven marketing content a practical guide
This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, UK
Emerald Publishing
2019
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Online-Zugang: | DE-92 DE-703 DE-824 DE-1050 DE-634 DE-1043 DE-M347 DE-863 DE-862 DE-523 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1046 URL des Erstveröffentlichers |
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| contents | Content: Copyright; Dedication; Table of Contents; List of Figures; Author Biography; Foreword; Acknowledgements; 1. Introducing Data-driven Content; Data-driven Content; The Data-driven Content Process; Needs: Data Discovery, Opportunity and Consolidating Needs; Collection: Data Collection, Assessment and Labelling; Processing: Data Processing, Storage and Distribution; Management: Data Managing, Integrity and Usefulness |
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| owner_facet | DE-634 DE-1043 DE-1050 DE-M347 DE-92 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1046 |
| physical | 1 Online-Ressource (xvi, 172 Seiten) |
| psigel | ZDB-30-PQE ZDB-55-BME ZDB-1-EPB ZDB-55-BME19 ZDB-55-BME ZDB-55-BME19 ZDB-30-PQE FHD01_PQE_Kauf ZDB-55-BME UER_Paketkauf_2019 |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Emerald Publishing |
| record_format | marc |
| spellingShingle | Wilson, Lee Data-driven marketing content a practical guide Content: Copyright; Dedication; Table of Contents; List of Figures; Author Biography; Foreword; Acknowledgements; 1. Introducing Data-driven Content; Data-driven Content; The Data-driven Content Process; Needs: Data Discovery, Opportunity and Consolidating Needs; Collection: Data Collection, Assessment and Labelling; Processing: Data Processing, Storage and Distribution; Management: Data Managing, Integrity and Usefulness Marketing research Marketing / Data processing Small business marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Data processing fast Marketing research fast Small business marketing fast |
| title | Data-driven marketing content a practical guide |
| title_auth | Data-driven marketing content a practical guide |
| title_exact_search | Data-driven marketing content a practical guide |
| title_full | Data-driven marketing content a practical guide Lee Wilson |
| title_fullStr | Data-driven marketing content a practical guide Lee Wilson |
| title_full_unstemmed | Data-driven marketing content a practical guide Lee Wilson |
| title_short | Data-driven marketing content |
| title_sort | data driven marketing content a practical guide |
| title_sub | a practical guide |
| topic | Marketing research Marketing / Data processing Small business marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Data processing fast Marketing research fast Small business marketing fast |
| topic_facet | Marketing research Marketing / Data processing Small business marketing BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior |
| url | https://www.emerald.com/insight/publication/doi/10.1108/9781789738179 |
| work_keys_str_mv | AT wilsonlee datadrivenmarketingcontentapracticalguide |