Alphabet the becoming of Google
History -- Economic profile -- Political profile -- Cultural profile
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| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2019
|
| Ausgabe: | First edition |
| Schriftenreihe: | Routledge focus
Global media giants |
| Schlagworte: | |
| Online-Zugang: | FUBA1 UBY01 URL des Erstveröffentlichers |
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MARC
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| 245 | 1 | 0 | |a Alphabet |b the becoming of Google |c Micky Lee |
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| 520 | 3 | |a "Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving car. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet"-- | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Lee, Micky ca. 20./21. Jh |
| author_GND | (DE-588)1147394539 |
| author_facet | Lee, Micky ca. 20./21. Jh |
| author_role | aut |
| author_sort | Lee, Micky ca. 20./21. Jh |
| author_variant | m l ml |
| building | Verbundindex |
| bvnumber | BV045950910 |
| callnumber-first | H - Social Science |
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| callnumber-subject | HD - Industries, Land Use, Labor |
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| collection | ZDB-7-TFC |
| ctrlnum | (OCoLC)1108170536 (DE-599)BVBBV045950910 |
| dewey-full | 338.7/61025040973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
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| dewey-search | 338.7/61025040973 |
| dewey-sort | 3338.7 1161025040973 |
| dewey-tens | 330 - Economics |
| discipline | Allgemeines Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9780429242939 |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV045950910 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:31:21Z |
| institution | BVB |
| isbn | 9780429242939 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031332993 |
| oclc_num | 1108170536 |
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| owner | DE-188 DE-706 |
| owner_facet | DE-188 DE-706 |
| physical | 1 Online-Ressource (118 Seiten) Illustrationen |
| psigel | ZDB-7-TFC ZDB-7-TFC UBY_PDA_TFC_Kauf_21 |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge focus Global media giants |
| spelling | Lee, Micky ca. 20./21. Jh. Verfasser (DE-588)1147394539 aut Alphabet the becoming of Google Micky Lee First edition New York ; London Routledge 2019 1 Online-Ressource (118 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Routledge focus Global media giants History -- Economic profile -- Political profile -- Cultural profile "Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving car. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet"-- Google LLC (DE-588)10122609-3 gnd rswk-swf Unternehmenspolitik (DE-588)4078610-9 gnd rswk-swf Alphabet Inc Google LLC (DE-588)10122609-3 b Unternehmenspolitik (DE-588)4078610-9 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-367-19734-6 (DE-604)BV045915197 https://doi.org/10.4324/9780429242939 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Lee, Micky ca. 20./21. Jh Alphabet the becoming of Google Google LLC (DE-588)10122609-3 gnd Unternehmenspolitik (DE-588)4078610-9 gnd |
| subject_GND | (DE-588)10122609-3 (DE-588)4078610-9 |
| title | Alphabet the becoming of Google |
| title_auth | Alphabet the becoming of Google |
| title_exact_search | Alphabet the becoming of Google |
| title_full | Alphabet the becoming of Google Micky Lee |
| title_fullStr | Alphabet the becoming of Google Micky Lee |
| title_full_unstemmed | Alphabet the becoming of Google Micky Lee |
| title_short | Alphabet |
| title_sort | alphabet the becoming of google |
| title_sub | the becoming of Google |
| topic | Google LLC (DE-588)10122609-3 gnd Unternehmenspolitik (DE-588)4078610-9 gnd |
| topic_facet | Google LLC Unternehmenspolitik |
| url | https://doi.org/10.4324/9780429242939 |
| work_keys_str_mv | AT leemicky alphabetthebecomingofgoogle |