MetricsMan it doesn't count unless you can count it
1. The coming of age of measurement -- 2. Demystifying return on investment -- 3. "Puzzles" versus "pieces" getting the metrics right -- 4. The "tail" and the "dog" in social media measurement -- 5. Getting a robust and effective social media measurement progr...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2016
|
| Ausgabe: | First edition |
| Schriftenreihe: | Public relations collection
|
| Schlagworte: | |
| Online-Zugang: | DE-92 DE-863 DE-862 DE-706 URL des Erstveröffentlichers |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045876197 | ||
| 003 | DE-604 | ||
| 005 | 20240419 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190514s2016 xx o|||| 00||| eng d | ||
| 020 | |a 9781631575228 |9 978-1-63157-522-8 | ||
| 020 | |a 9781631575211 |9 978-1-63157-521-1 | ||
| 035 | |a (ZDB-191-BEX)11216734 | ||
| 035 | |a (OCoLC)951625269 | ||
| 035 | |a (DE-599)BVBBV045876197 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-863 |a DE-862 |a DE-92 |a DE-706 | ||
| 082 | 0 | |a 302.30285 |2 23 | |
| 100 | 1 | |a Bartholomew, Don. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a MetricsMan |b it doesn't count unless you can count it |c Don Bartholomew ; edited by Zifei Fay Chen |
| 246 | 1 | 3 | |a Metrics Man |
| 246 | 1 | 3 | |a It doesn't count unless you can count it |
| 250 | |a First edition | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) |b Business Expert Press |c 2016 | |
| 300 | |a Online-Ressource (xvi, 198 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Public relations collection | |
| 500 | |a Includes bibliographical references (pages 189-193) and index | ||
| 520 | |a 1. The coming of age of measurement -- 2. Demystifying return on investment -- 3. "Puzzles" versus "pieces" getting the metrics right -- 4. The "tail" and the "dog" in social media measurement -- 5. Getting a robust and effective social media measurement program -- 6. The deadly sins of advertising value equivalents -- 7. Thus spoke the measurati -- 8. Gaining accountability, making it count -- References -- Index | ||
| 520 | |a Public relations and social media research and measurement have come a long way. What are the right metrics to measure in the face of numerous tool vendors and platform choices? How can we make the results count? And how can we prove the accountability of our profession? This book presents answers to these questions from the late Don Bartholomew, the first of the Measurati and a great industry thought leader, through a compilation of the 67 blog posts he authored on his blog MetricsMan from 2006 to 2014. It entails his opinions and insights on the most important topics of public relations and social media research and measurement-- the evolution of measurement over the years, return on investment (ROI), the Barcelona Principles, social media measurement models, marketing mix modeling (MMM), the battle against advertising value equivalents (AVEs), and the journey toward accountability. Through this book, public relations professionals will be able to set clear measurement goals and objectives, identify right from wrong in the metrics they use, and understand how to apply the valid measurement models and frameworks in their practices | ||
| 650 | 4 | |a Online social networks / Measurement | |
| 650 | 4 | |a Social media / Measurement | |
| 650 | 4 | |a Webometrics | |
| 650 | 4 | |a World Wide Web / Research | |
| 700 | 1 | |a Chen, Zifei Fay. |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781631575211 |
| 856 | 4 | 0 | |u http://portal.igpublish.com/iglibrary/search/BEPB0000492.html |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-191-BEX | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-031259415 | |
| 966 | e | |u https://portal.igpublish.com/iglibrary/search/BEPB0000492.html |l DE-92 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u http://portal.igpublish.com/iglibrary/search/BEPB0000492.html |l DE-863 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u http://portal.igpublish.com/iglibrary/search/BEPB0000492.html |l DE-862 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u http://portal.igpublish.com/iglibrary/search/BEPB0000492.html |l DE-706 |p ZDB-191-BEX |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1819305964702007296 |
|---|---|
| any_adam_object | |
| author | Bartholomew, Don |
| author2 | Chen, Zifei Fay |
| author2_role | edt |
| author2_variant | z f c zf zfc |
| author_facet | Bartholomew, Don Chen, Zifei Fay |
| author_role | aut |
| author_sort | Bartholomew, Don |
| author_variant | d b db |
| building | Verbundindex |
| bvnumber | BV045876197 |
| collection | ZDB-191-BEX |
| ctrlnum | (ZDB-191-BEX)11216734 (OCoLC)951625269 (DE-599)BVBBV045876197 |
| dewey-full | 302.30285 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.30285 |
| dewey-search | 302.30285 |
| dewey-sort | 3302.30285 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| edition | First edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03708nam a2200517zc 4500</leader><controlfield tag="001">BV045876197</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240419 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190514s2016 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781631575228</subfield><subfield code="9">978-1-63157-522-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781631575211</subfield><subfield code="9">978-1-63157-521-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-191-BEX)11216734</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)951625269</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045876197</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">302.30285</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bartholomew, Don.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">MetricsMan</subfield><subfield code="b">it doesn't count unless you can count it</subfield><subfield code="c">Don Bartholomew ; edited by Zifei Fay Chen</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Metrics Man</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">It doesn't count unless you can count it</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, New York (222 East 46th Street, New York, NY 10017)</subfield><subfield code="b">Business Expert Press</subfield><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">Online-Ressource (xvi, 198 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Public relations collection</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 189-193) and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">1. The coming of age of measurement -- 2. Demystifying return on investment -- 3. "Puzzles" versus "pieces" getting the metrics right -- 4. The "tail" and the "dog" in social media measurement -- 5. Getting a robust and effective social media measurement program -- 6. The deadly sins of advertising value equivalents -- 7. Thus spoke the measurati -- 8. Gaining accountability, making it count -- References -- Index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Public relations and social media research and measurement have come a long way. What are the right metrics to measure in the face of numerous tool vendors and platform choices? How can we make the results count? And how can we prove the accountability of our profession? This book presents answers to these questions from the late Don Bartholomew, the first of the Measurati and a great industry thought leader, through a compilation of the 67 blog posts he authored on his blog MetricsMan from 2006 to 2014. It entails his opinions and insights on the most important topics of public relations and social media research and measurement-- the evolution of measurement over the years, return on investment (ROI), the Barcelona Principles, social media measurement models, marketing mix modeling (MMM), the battle against advertising value equivalents (AVEs), and the journey toward accountability. Through this book, public relations professionals will be able to set clear measurement goals and objectives, identify right from wrong in the metrics they use, and understand how to apply the valid measurement models and frameworks in their practices</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Online social networks / Measurement</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media / Measurement</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Webometrics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">World Wide Web / Research</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Chen, Zifei Fay.</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781631575211</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000492.html</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-191-BEX</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031259415</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://portal.igpublish.com/iglibrary/search/BEPB0000492.html</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000492.html</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000492.html</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000492.html</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045876197 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T07:29:32Z |
| institution | BVB |
| isbn | 9781631575228 9781631575211 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031259415 |
| oclc_num | 951625269 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| physical | Online-Ressource (xvi, 198 pages) |
| psigel | ZDB-191-BEX |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Public relations collection |
| spelling | Bartholomew, Don. Verfasser aut MetricsMan it doesn't count unless you can count it Don Bartholomew ; edited by Zifei Fay Chen Metrics Man It doesn't count unless you can count it First edition New York, New York (222 East 46th Street, New York, NY 10017) Business Expert Press 2016 Online-Ressource (xvi, 198 pages) txt rdacontent c rdamedia cr rdacarrier Public relations collection Includes bibliographical references (pages 189-193) and index 1. The coming of age of measurement -- 2. Demystifying return on investment -- 3. "Puzzles" versus "pieces" getting the metrics right -- 4. The "tail" and the "dog" in social media measurement -- 5. Getting a robust and effective social media measurement program -- 6. The deadly sins of advertising value equivalents -- 7. Thus spoke the measurati -- 8. Gaining accountability, making it count -- References -- Index Public relations and social media research and measurement have come a long way. What are the right metrics to measure in the face of numerous tool vendors and platform choices? How can we make the results count? And how can we prove the accountability of our profession? This book presents answers to these questions from the late Don Bartholomew, the first of the Measurati and a great industry thought leader, through a compilation of the 67 blog posts he authored on his blog MetricsMan from 2006 to 2014. It entails his opinions and insights on the most important topics of public relations and social media research and measurement-- the evolution of measurement over the years, return on investment (ROI), the Barcelona Principles, social media measurement models, marketing mix modeling (MMM), the battle against advertising value equivalents (AVEs), and the journey toward accountability. Through this book, public relations professionals will be able to set clear measurement goals and objectives, identify right from wrong in the metrics they use, and understand how to apply the valid measurement models and frameworks in their practices Online social networks / Measurement Social media / Measurement Webometrics World Wide Web / Research Chen, Zifei Fay. edt Erscheint auch als Druck-Ausgabe 9781631575211 http://portal.igpublish.com/iglibrary/search/BEPB0000492.html Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Bartholomew, Don MetricsMan it doesn't count unless you can count it Online social networks / Measurement Social media / Measurement Webometrics World Wide Web / Research |
| title | MetricsMan it doesn't count unless you can count it |
| title_alt | Metrics Man It doesn't count unless you can count it |
| title_auth | MetricsMan it doesn't count unless you can count it |
| title_exact_search | MetricsMan it doesn't count unless you can count it |
| title_full | MetricsMan it doesn't count unless you can count it Don Bartholomew ; edited by Zifei Fay Chen |
| title_fullStr | MetricsMan it doesn't count unless you can count it Don Bartholomew ; edited by Zifei Fay Chen |
| title_full_unstemmed | MetricsMan it doesn't count unless you can count it Don Bartholomew ; edited by Zifei Fay Chen |
| title_short | MetricsMan |
| title_sort | metricsman it doesn t count unless you can count it |
| title_sub | it doesn't count unless you can count it |
| topic | Online social networks / Measurement Social media / Measurement Webometrics World Wide Web / Research |
| topic_facet | Online social networks / Measurement Social media / Measurement Webometrics World Wide Web / Research |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000492.html |
| work_keys_str_mv | AT bartholomewdon metricsmanitdoesntcountunlessyoucancountit AT chenzifeifay metricsmanitdoesntcountunlessyoucancountit AT bartholomewdon metricsman AT chenzifeifay metricsman AT bartholomewdon itdoesntcountunlessyoucancountit AT chenzifeifay itdoesntcountunlessyoucancountit |