How strong is your firm's competitive advantage?

Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager: what is economics all about? -- 2. The shareholders want their profits, and they want them now: short-run profit maximization for the firm -- Part II. What does f...

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1. Verfasser: Marburger, Daniel R. (VerfasserIn)
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Veröffentlicht: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press 2012
Ausgabe:1st ed
Schriftenreihe:Economics collection
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520 |a Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it's just a matter of time before competitors follow suit. And the influx of competition inevitably places downward pressure on both price and profitability. But the speed at which competitors invade one's market is not the same in all industries; some are more resistant to the forces of competition than others. In 1979, Harvard economist Michael Porter theorized his Five Forces Model (updated in 2008). The Five Forces Model identifies the characteristics that can help insulate a firm from competitive forces. For the firm that seeks to put together a business plan, or for the firm that is considering opportunities for diversification, an understanding of the Five Forces Model is essential 
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Datensatz im Suchindex

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author Marburger, Daniel R.
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spelling Marburger, Daniel R. Verfasser (DE-588)171253248 aut
How strong is your firm's competitive advantage? Daniel Marburger
1st ed
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press 2012
Online-Ressource (xi, 140 p.)
txt rdacontent
c rdamedia
cr rdacarrier
Economics collection
Part of: 2012 digital library
Includes bibliographical references (p. 131-136) and index
Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager: what is economics all about? -- 2. The shareholders want their profits, and they want them now: short-run profit maximization for the firm -- Part II. What does five forces model say about your firm? -- 3. Warning: cheaper substitutes are hazardous to your profits -- 4. We could make more money if our competitors would just go away -- 5. Is my supplier holding five aces? The bargaining power of suppliers -- 6. When the buyer holds six aces: the bargaining power of buyers -- 7. How to keep firms from beating each other up -- Appendix I. How strong is your firm's competitive advantage? Summary of factors and strategies -- Appendix II. Relevant published case studies -- References -- Index
Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it's just a matter of time before competitors follow suit. And the influx of competition inevitably places downward pressure on both price and profitability. But the speed at which competitors invade one's market is not the same in all industries; some are more resistant to the forces of competition than others. In 1979, Harvard economist Michael Porter theorized his Five Forces Model (updated in 2008). The Five Forces Model identifies the characteristics that can help insulate a firm from competitive forces. For the firm that seeks to put together a business plan, or for the firm that is considering opportunities for diversification, an understanding of the Five Forces Model is essential
Competition
Market share
Wettbewerb (DE-588)4065835-1 gnd rswk-swf
Unternehmen (DE-588)4061963-1 gnd rswk-swf
Wirtschaft (DE-588)4066399-1 gnd rswk-swf
Unternehmen (DE-588)4061963-1 s
Wettbewerb (DE-588)4065835-1 s
DE-604
Wirtschaft (DE-588)4066399-1 s
1\p DE-604
Erscheint auch als Druck-Ausgabe 9781606493793
http://portal.igpublish.com/iglibrary/search/BEPB0000150.html Verlag URL des Erstveröffentlichers Volltext
1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle Marburger, Daniel R.
How strong is your firm's competitive advantage?
Competition
Market share
Wettbewerb (DE-588)4065835-1 gnd
Unternehmen (DE-588)4061963-1 gnd
Wirtschaft (DE-588)4066399-1 gnd
subject_GND (DE-588)4065835-1
(DE-588)4061963-1
(DE-588)4066399-1
title How strong is your firm's competitive advantage?
title_auth How strong is your firm's competitive advantage?
title_exact_search How strong is your firm's competitive advantage?
title_full How strong is your firm's competitive advantage? Daniel Marburger
title_fullStr How strong is your firm's competitive advantage? Daniel Marburger
title_full_unstemmed How strong is your firm's competitive advantage? Daniel Marburger
title_short How strong is your firm's competitive advantage?
title_sort how strong is your firm s competitive advantage
topic Competition
Market share
Wettbewerb (DE-588)4065835-1 gnd
Unternehmen (DE-588)4061963-1 gnd
Wirtschaft (DE-588)4066399-1 gnd
topic_facet Competition
Market share
Wettbewerb
Unternehmen
Wirtschaft
url http://portal.igpublish.com/iglibrary/search/BEPB0000150.html
work_keys_str_mv AT marburgerdanielr howstrongisyourfirmscompetitiveadvantage