Controlling im Vertrieb
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Berlin ; Münster
LIT
[2019]
|
| Schriftenreihe: | Wirtschaftswissenschaften
33 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
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MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV045866527 | ||
| 003 | DE-604 | ||
| 005 | 20190603 | ||
| 007 | t| | ||
| 008 | 190508s2019 gw |||| |||| 00||| ger d | ||
| 016 | 7 | |a 1181800994 |2 DE-101 | |
| 020 | |a 9783643139900 |c Broschur : EUR 24.90 |9 978-3-643-13990-0 | ||
| 020 | |a 364313990X |9 3-643-13990-X | ||
| 035 | |a (OCoLC)1104882042 | ||
| 035 | |a (DE-599)DNB1181800994 | ||
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| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Sommer, Marc |d 1972- |e Verfasser |0 (DE-588)1180634918 |4 aut | |
| 245 | 1 | 0 | |a Controlling im Vertrieb |c Marc Sommer |
| 263 | |a 201902 | ||
| 264 | 1 | |a Berlin ; Münster |b LIT |c [2019] | |
| 300 | |a IX, 138 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Wirtschaftswissenschaften |v 33 | |
| 650 | 0 | 7 | |a Controlling |0 (DE-588)4070102-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Vertrieb |0 (DE-588)4127117-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Vertrieb |0 (DE-588)4127117-8 |D s |
| 689 | 0 | 1 | |a Controlling |0 (DE-588)4070102-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-3-643-33990-4 |
| 830 | 0 | |a Wirtschaftswissenschaften |v 33 |w (DE-604)BV013431634 |9 33 | |
| 856 | 4 | 2 | |q application/pdf |u http://d-nb.info/1181800994/04 |3 Inhaltsverzeichnis |
| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031249911&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-031249911 | |
Datensatz im Suchindex
| _version_ | 1819686767740059648 |
|---|---|
| adam_text | IV
1
EINLEITUNG
...................................................................................................
10
2
VERTRIEBSCONTROLLING
UND
HANDEL
........................................................ 12
2.1
GRUNDLAGEN
......................................................................................12
2.1.1
BEGRIFFSBESTIMMUNG
UND
ABGRENZUNG
......................12
2.1.2
BESONDERHEITEN
UND
ANFORDERUNGEN
........................
13
2.1.3
ELEMENTE
UND
WIRKUNGSBEREICHE
...............................
16
2.2
STRATEGISCHES
VERTRIEBSCONTROLLING
..........................................
18
2.2.1
VERTRIEBSSTEUERUNG
........................................................
18
2.2.2
STRATEGIEENTWICKLUNG
UND
INSTRUMENTARIEN
.........
20
2.2.3
ZIELE
UND
AUFGABEN
........................................................
21
2.3
UMSETZUNG
UND
INSTRUMENTARIEN
...........................................
23
3
EFFIZIENZKRITERIEN
UND
EINFLUSSFAKTOREN
..........................................
26
3.1
UNTERNEHMENSSPEZIFISCHE
FAKTOREN
.......................................
26
3.1.1
VERTRIEBSFORMEN
..............................................................
26
3.1.2
MARKETING-MIX
.................................................................
28
3.1.2.1
PRODUKTPOLITIK
....................................................
29
3.1.2.2
KONTRAHIERUNGSPOLITIK
....................................
30
3.1.2.3
PREISPOLITIK
..........................................................
32
3.1.2.4
STANDORTFAKTOREN
...............................................
33
3.1.2.5
U
NTEMEHMENSKOMMUNIKATION
....................
35
3.1.3
MIKROUMWELT
...................................................................
36
3.1.3.1
CUSTOMER-RELATION
SHIP-
MANAGEMENT
.....................................................
36
3.1.3.2
EFFICIENT
CONSUMER
RESPONSE
......................
39
3.1.3.3
SUPPLY
CHAIN
MANAGEMENT
..........................
41
3.1.3.4
CATEGORY
MANAGEMENT
....................................
42
3.1.4
MAKROUMWELT
...................................................................
42
4
INSTRUMENTE
DES
VERTRIEBSCONTROLLINGS
............................................
46
4.1
STRATEGISCHE
INSTRUMENTARIEN
..................................................
46
4.1.1
BALANCED
SCORECARD
.......................................................
46
4.1.2
BENCHMARKING
.................................................................
49
4.1.3
LEBEN
SZYKLUSANALYSE
....................................................
51
4.1.4
ABC-ANALYSE
.....................................................................
55
4.1.5
KAUFKRAFT-
UND
KONSUMENTENANALYSE
.....................
56
4.2
TAKTISCHE
INSTRUMENTE
...............................................................
58
_______________________________________________________________
V
4.2.1
U
MSATZPLANUNG
..............................................................
58
4.2.2
BUDGETIERUNG
...................................................................
59
4.3
OPERATIVE
INSTRUMENTE
................................................................
60
4.3.1
ABWEICHUNGSANALYSE
.....................................................
60
4.3.2
BETRIEBSERGEBNISRECHNUNG
..........................................
61
4.3.3
DECKUNGSBEITRAGSRECHNUNG
.........................................
63
4.3.4
MARGE
.................................................................................
64
4.3.5
PROZESSKOSTENRECHNUNG
...............................................
65
4.4
BERICHTSWESEN
................................................................................
67
4.4.1
KENNZAHLEN
SYSTEME
.......................................................
67
4.4.2
BERICHTSWESEN
.................................................................
71
4.4.3
HANDELS-H-MODELL
ALS
STRUKTURGEBER
.......................
74
4.5
VERTRIEBSINFORMATIONSSYSTEME
IM
HANDEL
............................
76
4.5.1
DATA
WAREHOUSE
.............................................................
76
4.5.2
IT-SYSTEME
........................................................................
78
4.5.3
W
AREN
WIRTSCHAFTSSYSTEME
............................................
85
5
VERTRIEBSCONTROLLING
UND
FUNKTIONSBEREICHE
IM
HANDEL
.............
89
5.1.1
PERSONALPOLITIK
UND
PERSONALCONTROLLING
................
89
5.1.2
LOGISTISCHE
PROZESSE
......................................................
94
5.1.2.1
LAGERWIRTSCHAFT
................................................
94
5.1.2.2
BESCHAFFUNG
.......................................................
98
5.1.3
DISTRIBUTIONSCONTROLLING
.............................................
107
5.1.4
LIQUIDITAETSSICHERUNG
UND
FINANZIERUNG
..............
115
FAZIT
UND
AUSBLICK
.......................................................................................
121
KENNZAHLENUEBERSICHT
..................................................................................
123
STICHWORTVERZEICHNIS
...........................................................................
131
LITERATURVERZEICHNIS
.............................................................................
137
|
| any_adam_object | 1 |
| author | Sommer, Marc 1972- |
| author_GND | (DE-588)1180634918 |
| author_facet | Sommer, Marc 1972- |
| author_role | aut |
| author_sort | Sommer, Marc 1972- |
| author_variant | m s ms |
| building | Verbundindex |
| bvnumber | BV045866527 |
| classification_rvk | QP 361 QP 612 QP 621 |
| ctrlnum | (OCoLC)1104882042 (DE-599)DNB1181800994 |
| dewey-full | 658.4013 658.81 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4013 658.81 |
| dewey-search | 658.4013 658.81 |
| dewey-sort | 3658.4013 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV045866527 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T07:29:17Z |
| institution | BVB |
| isbn | 9783643139900 364313990X |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031249911 |
| oclc_num | 1104882042 |
| open_access_boolean | |
| owner | DE-860 DE-473 DE-BY-UBG DE-12 |
| owner_facet | DE-860 DE-473 DE-BY-UBG DE-12 |
| physical | IX, 138 Seiten Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | LIT |
| record_format | marc |
| series | Wirtschaftswissenschaften |
| series2 | Wirtschaftswissenschaften |
| spellingShingle | Sommer, Marc 1972- Controlling im Vertrieb Wirtschaftswissenschaften Controlling (DE-588)4070102-5 gnd Vertrieb (DE-588)4127117-8 gnd |
| subject_GND | (DE-588)4070102-5 (DE-588)4127117-8 |
| title | Controlling im Vertrieb |
| title_auth | Controlling im Vertrieb |
| title_exact_search | Controlling im Vertrieb |
| title_full | Controlling im Vertrieb Marc Sommer |
| title_fullStr | Controlling im Vertrieb Marc Sommer |
| title_full_unstemmed | Controlling im Vertrieb Marc Sommer |
| title_short | Controlling im Vertrieb |
| title_sort | controlling im vertrieb |
| topic | Controlling (DE-588)4070102-5 gnd Vertrieb (DE-588)4127117-8 gnd |
| topic_facet | Controlling Vertrieb |
| url | http://d-nb.info/1181800994/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031249911&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV013431634 |
| work_keys_str_mv | AT sommermarc controllingimvertrieb |