Unlocking the customer value chain how decoupling drives consumer disruption
"Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond...as well as what potential startups must master if they hope to gain a competitive edge. As it turns out, there is a p...
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| Format: | Buch |
| Sprache: | English |
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| Ausgabe: | first edition |
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| 100 | 1 | |a Teixeira, Thales S. |0 (DE-588)1188366823 |4 aut | |
| 245 | 1 | 0 | |a Unlocking the customer value chain |b how decoupling drives consumer disruption |c Thales S. Teixeira with Greg Piechota |
| 250 | |a first edition | ||
| 264 | 1 | |a New York |b Currency |c 2019 | |
| 300 | |a 336 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | |a "Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond...as well as what potential startups must master if they hope to gain a competitive edge. As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other startups that have shaken up incumbents and threatened the status quo. For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing, or consuming a product or service. Upstarts, Teixeira shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head to head with GM but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance. In a penetrating narrative filled with case studies and stories, Teixeira shows us how startups successfully disrupt industries...and what industry leaders must do to avoid being disrupted and protect their domain"... | ||
| 520 | |a "Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond ... as well as what potential startups must master if they hope to gain a competitive edge. As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb or a dozen other startups that have shaken up incumbents and threatened the status quo. For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing or consuming a product or service. Upstarts, Teixeria shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head to head with GM, but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance. In a penetrating narrative filled with case studies and stories, Teixeira shows us how startups successfully disrupt industries ... and what industry leaders must to avoid being disrupted and protect their domain"... | ||
| 650 | 4 | |a BUSINESS & ECONOMICS / Management / bisacsh | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Entrepreneurship / bisacsh | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Leadership / bisacsh | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Consumer satisfaction | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Management | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Entrepreneurship | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Leadership | |
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| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 9781524763091 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-030932911 | |
Datensatz im Suchindex
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| author | Teixeira, Thales S. Piechota, Greg |
| author_GND | (DE-588)1188366823 |
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| author_sort | Teixeira, Thales S. |
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| bvnumber | BV045548900 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | first edition |
| format | Book |
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| id | DE-604.BV045548900 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T07:06:02Z |
| institution | BVB |
| isbn | 9781524763084 |
| language | English |
| lccn | 018027655 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030932911 |
| oclc_num | 1060614536 |
| open_access_boolean | |
| owner | DE-2070s DE-M49 DE-BY-TUM |
| owner_facet | DE-2070s DE-M49 DE-BY-TUM |
| physical | 336 Seiten |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Currency |
| record_format | marc |
| spelling | Teixeira, Thales S. (DE-588)1188366823 aut Unlocking the customer value chain how decoupling drives consumer disruption Thales S. Teixeira with Greg Piechota first edition New York Currency 2019 336 Seiten txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond...as well as what potential startups must master if they hope to gain a competitive edge. As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other startups that have shaken up incumbents and threatened the status quo. For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing, or consuming a product or service. Upstarts, Teixeira shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head to head with GM but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance. In a penetrating narrative filled with case studies and stories, Teixeira shows us how startups successfully disrupt industries...and what industry leaders must do to avoid being disrupted and protect their domain"... "Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond ... as well as what potential startups must master if they hope to gain a competitive edge. As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb or a dozen other startups that have shaken up incumbents and threatened the status quo. For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing or consuming a product or service. Upstarts, Teixeria shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head to head with GM, but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance. In a penetrating narrative filled with case studies and stories, Teixeira shows us how startups successfully disrupt industries ... and what industry leaders must to avoid being disrupted and protect their domain"... BUSINESS & ECONOMICS / Management / bisacsh BUSINESS & ECONOMICS / Entrepreneurship / bisacsh BUSINESS & ECONOMICS / Leadership / bisacsh Customer relations Consumer satisfaction Marketing BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Entrepreneurship BUSINESS & ECONOMICS / Leadership Piechota, Greg Verfasser aut Erscheint auch als Online-Ausgabe 9781524763091 |
| spellingShingle | Teixeira, Thales S. Piechota, Greg Unlocking the customer value chain how decoupling drives consumer disruption BUSINESS & ECONOMICS / Management / bisacsh BUSINESS & ECONOMICS / Entrepreneurship / bisacsh BUSINESS & ECONOMICS / Leadership / bisacsh Customer relations Consumer satisfaction Marketing BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Entrepreneurship BUSINESS & ECONOMICS / Leadership |
| title | Unlocking the customer value chain how decoupling drives consumer disruption |
| title_auth | Unlocking the customer value chain how decoupling drives consumer disruption |
| title_exact_search | Unlocking the customer value chain how decoupling drives consumer disruption |
| title_full | Unlocking the customer value chain how decoupling drives consumer disruption Thales S. Teixeira with Greg Piechota |
| title_fullStr | Unlocking the customer value chain how decoupling drives consumer disruption Thales S. Teixeira with Greg Piechota |
| title_full_unstemmed | Unlocking the customer value chain how decoupling drives consumer disruption Thales S. Teixeira with Greg Piechota |
| title_short | Unlocking the customer value chain |
| title_sort | unlocking the customer value chain how decoupling drives consumer disruption |
| title_sub | how decoupling drives consumer disruption |
| topic | BUSINESS & ECONOMICS / Management / bisacsh BUSINESS & ECONOMICS / Entrepreneurship / bisacsh BUSINESS & ECONOMICS / Leadership / bisacsh Customer relations Consumer satisfaction Marketing BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Entrepreneurship BUSINESS & ECONOMICS / Leadership |
| topic_facet | BUSINESS & ECONOMICS / Management / bisacsh BUSINESS & ECONOMICS / Entrepreneurship / bisacsh BUSINESS & ECONOMICS / Leadership / bisacsh Customer relations Consumer satisfaction Marketing BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Entrepreneurship BUSINESS & ECONOMICS / Leadership |
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