International marketing
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| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
McGrawHill Education
[2020]
|
| Ausgabe: | 18th edition, international student edition |
| Schlagworte: | |
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MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045531725 | ||
| 003 | DE-604 | ||
| 005 | 20220413 | ||
| 007 | t| | ||
| 008 | 190327s2020 xx a||| |||| 00||| eng d | ||
| 020 | |a 9781260547870 |9 978-1-260-54787-0 | ||
| 035 | |a (OCoLC)1101133242 | ||
| 035 | |a (DE-599)BVBBV045531725 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
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| 082 | 0 | |a 658.8/4 |2 22 | |
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| 245 | 1 | 0 | |a International marketing |c Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine |
| 250 | |a 18th edition, international student edition | ||
| 264 | 1 | |a London |b McGrawHill Education |c [2020] | |
| 300 | |a XXXII, 682 Seiten |b Illustrationen, Diagramme, Karten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Export marketing | |
| 650 | 4 | |a International business enterprises | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Cateora, Philip R. |0 (DE-588)170039285 |4 aut | |
| 700 | 1 | |a Money, R. Bruce |0 (DE-588)171562380 |4 aut | |
| 700 | 1 | |a Gilly, Mary C. |e Sonstige |0 (DE-588)170600246 |4 oth | |
| 700 | 1 | |a Graham, John L. |0 (DE-588)170371573 |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-030915819 | |
Datensatz im Suchindex
| _version_ | 1819304452734058499 |
|---|---|
| any_adam_object | |
| author | Cateora, Philip R. Money, R. Bruce Graham, John L. |
| author_GND | (DE-588)170039285 (DE-588)171562380 (DE-588)170600246 (DE-588)170371573 |
| author_facet | Cateora, Philip R. Money, R. Bruce Graham, John L. |
| author_role | aut aut aut |
| author_sort | Cateora, Philip R. |
| author_variant | p r c pr prc r b m rb rbm j l g jl jlg |
| building | Verbundindex |
| bvnumber | BV045531725 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)1101133242 (DE-599)BVBBV045531725 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 18th edition, international student edition |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV045531725 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T07:05:26Z |
| institution | BVB |
| isbn | 9781260547870 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030915819 |
| oclc_num | 1101133242 |
| open_access_boolean | |
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| owner_facet | DE-863 DE-BY-FWS DE-1050 DE-862 DE-BY-FWS DE-573 DE-634 DE-898 DE-BY-UBR DE-11 DE-858 |
| physical | XXXII, 682 Seiten Illustrationen, Diagramme, Karten |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | McGrawHill Education |
| record_format | marc |
| spelling | International marketing Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine 18th edition, international student edition London McGrawHill Education [2020] XXXII, 682 Seiten Illustrationen, Diagramme, Karten txt rdacontent n rdamedia nc rdacarrier Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Marketing (DE-588)4037589-4 s 1\p DE-604 Cateora, Philip R. (DE-588)170039285 aut Money, R. Bruce (DE-588)171562380 aut Gilly, Mary C. Sonstige (DE-588)170600246 oth Graham, John L. (DE-588)170371573 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cateora, Philip R. Money, R. Bruce Graham, John L. International marketing Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4125431-4 (DE-588)4123623-3 |
| title | International marketing |
| title_auth | International marketing |
| title_exact_search | International marketing |
| title_full | International marketing Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine |
| title_fullStr | International marketing Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine |
| title_full_unstemmed | International marketing Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine |
| title_short | International marketing |
| title_sort | international marketing |
| topic | Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Multinationales Unternehmen Export marketing International business enterprises Marketing Internationales Marketing Lehrbuch |
| work_keys_str_mv | AT cateoraphilipr internationalmarketing AT moneyrbruce internationalmarketing AT gillymaryc internationalmarketing AT grahamjohnl internationalmarketing |