Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Springer International Publishing
[2019]
Cham Palgrave Macmillan |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Rajagopal 1957- |
| author_GND | (DE-588)136385303 |
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| author_role | aut |
| author_sort | Rajagopal 1957- |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-11911-9 |
| format | Electronic eBook |
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| id | DE-604.BV045501126 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-25T17:57:35Z |
| institution | BVB |
| isbn | 9783030119119 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030885827 |
| oclc_num | 1089715594 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (XXI, 277 Seiten) 16 Illustrationen, 1 Illustration (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2019 |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Springer International Publishing Palgrave Macmillan |
| record_format | marc |
| spellingShingle | Rajagopal 1957- Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making Marketing Business Strategy/Leadership Leadership Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4120697-6 |
| title | Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making |
| title_alt | behaviour |
| title_auth | Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making |
| title_exact_search | Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making |
| title_full | Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making Rajagopal |
| title_fullStr | Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making Rajagopal |
| title_full_unstemmed | Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making Rajagopal |
| title_short | Contemporary Marketing Strategy |
| title_sort | contemporary marketing strategy analyzing consumer behavior to drive managerial decision making |
| title_sub | Analyzing Consumer Behavior to Drive Managerial Decision Making |
| topic | Marketing Business Strategy/Leadership Leadership Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Business Strategy/Leadership Leadership Verbraucherverhalten Marketingstrategie |
| url | https://doi.org/10.1007/978-3-030-11911-9 |
| work_keys_str_mv | AT rajagopal contemporarymarketingstrategyanalyzingconsumerbehaviortodrivemanagerialdecisionmaking AT rajagopal behaviour |