The discursive power of memes in digital culture ideology, semiotics, and intertextuality
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| Format: | Buch |
| Sprache: | English |
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New York ; London
Routledge
2019
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| Schriftenreihe: | Routledge studies in new media and cyberculture
45 |
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| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a The discursive power of memes in digital culture |b ideology, semiotics, and intertextuality |c Bradley E. Wiggins |
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| adam_text | Contents List of Figures List of Tables Preface/Foreword 1 2 xi xiii xv Dawkins Revisited: A Brief History of the Term Meme and Its Function Memes and Viral Media 4 Bridging the Viral Divide 6 Memes as a Cultural Commodity 6 Memes and Culture 7 It Doesn’t Meme What You Think 8 Memes and Internet Memes 8 Memes and the Role of Remix 11 You Can’t Touch My Meme 12 Attention and Reproducibility 13 An Elaboration of Shifman’s Typology of Memetic Dimension IS Applying the Elaboration of Shifman’s Model to Image-Based Memes 17 Introduce the Internet 18 The Discursive Power of Memes in Digital Culture Digital Culture 21 Older Fears and New Rationalities 22 The Power of Discourse 23 Discourse as Ideology 24 Ideology 25 Ideology and Internet Memes 30 Semiotics 31 Semiotics and Internet Memes 32 Intertextuality 34 Intertextuality and Internet Memes 34 1 ■ 21
viii Contents 3 Memes as Genre Artifacts of Digital Culture 40 Genre 40 Toward a Genre Development of Memes: Structuration Theory 41 Structures and Systems 42 Duality of Structure 42 Maintenance, Elaboration, Modification: A Genre Development of Memes 43 Spreadable Media 44 Emergent Meme 45 Internet Meme 46 Distracted Boyfriend 47 The Most Interesting Man in the World 48 Structuration in the Context of Internet Memes 49 Concluding Discussion 51 Do All Memes Follow the Genre Development? 52 37 4 Political Memes Technological Affordances and Ideological Practice 57 International Research into Internet Memes 58 Jokerizing Obama: Appropriations of Meaning 61 Obama as Joker, Trump as Joker? 63 What Exactly is a Political МетеI 64 Spain (and Catalonia) 66 Gamifying Political Discourse 68 Tabarnia: The Parody which begat the Real 69 Russia: Strategic Relativism and the Politics of Eternity 70 Interference in 2016 71 Russia’s 2018 Election: Participatory Culture or Political Malaise? 72 Comparative Analysis 76 China, and the Question of Censoring Internet Memes 78 Crushing Criticism or Internet Sovereignty? 78 Elevation of the Semiotic: The China Dream 79 If You Don’t Like Reality, Change It 80 57 5 Commercially Motivated Strategic Messaging and Internet Memes Commercial Usage of Memes and Copyright 85 Viral, by Designi 88 85
Contents ix Where’s the Beef? Wendy’s Commercial as an Early Example of Viral Media 90 The Role of Cool in Strategic Uses of Internet Memes 91 Numa Numa Guy and the Geico Lizard 94 Virgin Media, Vitamin Water, and the Success Kid 95 Delta Airline’s Internetest Safety Video 96 Concluding Discussion 97 6 Audience 100 Audiences and the Reception of Content, Historically 100 Beyond Effects: Uses and Gratifications 101 Stuart Hall: Dominant, Negotiated, and Oppositional Decoding 102 Toward a Meme-Centric Understanding of Audience 105 Media Narratives, Television, and Internet Memes 109 Postmodern Tendencies of Television and Internet Memes 110 Internet Memes and the Imagined Audience 111 7 Identity Essentialism and Constructivism 115 Temporality and Instability of Identity 116 The Babadook: Horror Movie Monster as a Gay Icon! 118 Resonance: Babadook, Facebook, and Identity 119 March for Our Lives: Aftermath of the Parkland School Shooting 123 Role of Metaphor: Procatoptric Staging 124 Making Sense of It All 125 Мете-ing Ourselves to Death! 126 8 Internet Memes as a Form of...Art? The Bizarre, Absurd, Cringeworthy, Ironic, etc. as Expressions of Disillusionment 132 Dada, Surrealism, and Internet Memes 134 Structural Similarities between Dada and Internet Memes 135 Marcel Duchamp and the Readymade 136 Internet Memes and Literary Linkages: Neue Sachlichkeit 137 René Magritte and The Treachery of Images (or La trahison des images,) 138 Introducing a Neo-Dadaist Semiotic 140 115 130
Contents America First, Netherlands Second: The Most Fantastic, Absolutely Tremendous Analysis, Really. It’s Great 141 A Neo-Dadaist Semiotic in Image-Based Internet Memes 143 Analysis: Using the Elaboration of the Model 146 Concluding Discussion 152 Postface/Afterword Index 157 159
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| id | DE-604.BV045499336 |
| illustrated | Illustrated |
| indexdate | 2025-02-03T17:57:29Z |
| institution | BVB |
| isbn | 9781138588400 1138588407 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030884048 |
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| physical | xvi, 163 Seiten Illustrationen 23 cm |
| psigel | BSB_NED_20190830 |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge studies in new media and cyberculture |
| series2 | Routledge studies in new media and cyberculture |
| spellingShingle | Wiggins, Bradley E. 1977- The discursive power of memes in digital culture ideology, semiotics, and intertextuality Routledge studies in new media and cyberculture Computerunterstützte Kommunikation (DE-588)4535905-2 gnd Internet (DE-588)4308416-3 gnd Neue Medien (DE-588)4196910-8 gnd Internetphänomen (DE-588)1189361760 gnd |
| subject_GND | (DE-588)4535905-2 (DE-588)4308416-3 (DE-588)4196910-8 (DE-588)1189361760 |
| title | The discursive power of memes in digital culture ideology, semiotics, and intertextuality |
| title_auth | The discursive power of memes in digital culture ideology, semiotics, and intertextuality |
| title_exact_search | The discursive power of memes in digital culture ideology, semiotics, and intertextuality |
| title_full | The discursive power of memes in digital culture ideology, semiotics, and intertextuality Bradley E. Wiggins |
| title_fullStr | The discursive power of memes in digital culture ideology, semiotics, and intertextuality Bradley E. Wiggins |
| title_full_unstemmed | The discursive power of memes in digital culture ideology, semiotics, and intertextuality Bradley E. Wiggins |
| title_short | The discursive power of memes in digital culture |
| title_sort | the discursive power of memes in digital culture ideology semiotics and intertextuality |
| title_sub | ideology, semiotics, and intertextuality |
| topic | Computerunterstützte Kommunikation (DE-588)4535905-2 gnd Internet (DE-588)4308416-3 gnd Neue Medien (DE-588)4196910-8 gnd Internetphänomen (DE-588)1189361760 gnd |
| topic_facet | Computerunterstützte Kommunikation Internet Neue Medien Internetphänomen |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030884048&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV035698082 |
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