Integrated marketing communications, strategies, and tactical operations in sports organizations
"This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"...
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| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2019]
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-898 DE-1049 DE-91 DE-706 DE-83 URL des Erstveröffentlichers |
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| 245 | 1 | 0 | |a Integrated marketing communications, strategies, and tactical operations in sports organizations |c Manuel Alonso Dos Santos |
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| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Marketing |x Technological innovations | |
| 650 | 4 | |a Sports administration | |
| 700 | 1 | |a Santos, Manuel Alonso dos |d 1981- |0 (DE-588)1053794460 |4 edt | |
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Datensatz im Suchindex
| DE-BY-TUM_katkey | 2411554 |
|---|---|
| DE-BY-TUM_local_url | https://doi.org/10.4018/978-1-5225-7617-4 Verlag |
| _version_ | 1816714525084221440 |
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| author2 | Santos, Manuel Alonso dos 1981- |
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| dewey-full | 796.06/98 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 796 - Athletic and outdoor sports and games |
| dewey-raw | 796.06/98 |
| dewey-search | 796.06/98 |
| dewey-sort | 3796.06 298 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport |
| doi_str_mv | 10.4018/978-1-5225-7617-4 |
| format | Electronic eBook |
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| id | DE-604.BV045440396 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-25T17:57:35Z |
| institution | BVB |
| isbn | 9781522576181 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030825917 |
| oclc_num | 1085407342 |
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| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | IGI Global |
| record_format | marc |
| spellingShingle | Integrated marketing communications, strategies, and tactical operations in sports organizations Communication in marketing Marketing Technological innovations Sports administration |
| title | Integrated marketing communications, strategies, and tactical operations in sports organizations |
| title_auth | Integrated marketing communications, strategies, and tactical operations in sports organizations |
| title_exact_search | Integrated marketing communications, strategies, and tactical operations in sports organizations |
| title_full | Integrated marketing communications, strategies, and tactical operations in sports organizations Manuel Alonso Dos Santos |
| title_fullStr | Integrated marketing communications, strategies, and tactical operations in sports organizations Manuel Alonso Dos Santos |
| title_full_unstemmed | Integrated marketing communications, strategies, and tactical operations in sports organizations Manuel Alonso Dos Santos |
| title_short | Integrated marketing communications, strategies, and tactical operations in sports organizations |
| title_sort | integrated marketing communications strategies and tactical operations in sports organizations |
| topic | Communication in marketing Marketing Technological innovations Sports administration |
| topic_facet | Communication in marketing Marketing Technological innovations Sports administration |
| url | https://doi.org/10.4018/978-1-5225-7617-4 |
| work_keys_str_mv | AT santosmanuelalonsodos integratedmarketingcommunicationsstrategiesandtacticaloperationsinsportsorganizations |