Strategic Marketing Management in Asia: Case Studies and Lessons across Industries

Strategic Marketing Management in Asia: Case Studies and Lessons across Industries

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Bibliographische Detailangaben
1. Verfasser:	Syed Saad Andaleeb, Khalid Hasan (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	[Place of publication not identified] Emerald Group Publishing Limited Emerald Group Publishing Limited 2016
Schlagworte:	BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing / Management Business strategy Marketing > Asia > Management
Online-Zugang:	FLA01
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Inhaltsangabe:

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses