Mastering the new media landscape embrace the micromedia mindset
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| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oakland, CA
Berrett-Koehler Publishers, Inc.
[2016]
|
| Ausgabe: | First edition |
| Schriftenreihe: | BK business book
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| Schlagworte: | |
| Online-Zugang: | FLA01 |
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MARC
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| 100 | 1 | |a Henricks, Barbara Cave |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Mastering the new media landscape |b embrace the micromedia mindset |c Barbara Cave Henricks, Rusty Shelton |
| 250 | |a First edition | ||
| 264 | 1 | |a Oakland, CA |b Berrett-Koehler Publishers, Inc. |c [2016] | |
| 300 | |a 1 online resource (vi, 180 pages) |b illustrations | ||
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| 505 | 8 | |a This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message | |
| 650 | 7 | |a BUSINESS & ECONOMICS / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Digital media |2 fast | |
| 650 | 7 | |a Information technology / Social aspects |2 fast | |
| 650 | 7 | |a Internet in public relations |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 4 | |a Internet in public relations |a Internet marketing |a Digital media |a Information technology |x Social aspects | |
| 700 | 1 | |a Shelton, Rusty |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804179193075859456 |
|---|---|
| any_adam_object | |
| author | Henricks, Barbara Cave |
| author_facet | Henricks, Barbara Cave |
| author_role | aut |
| author_sort | Henricks, Barbara Cave |
| author_variant | b c h bc bch |
| building | Verbundindex |
| bvnumber | BV045360284 |
| collection | ZDB-4-EBU |
| contents | This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message |
| ctrlnum | (ZDB-4-EBU)ocn962389639 (OCoLC)962389639 (DE-599)BVBBV045360284 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV045360284 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:15:58Z |
| institution | BVB |
| isbn | 9781626565814 1626565813 9781626565821 1626565821 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030746875 |
| oclc_num | 962389639 |
| open_access_boolean | |
| physical | 1 online resource (vi, 180 pages) illustrations |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Berrett-Koehler Publishers, Inc. |
| record_format | marc |
| series2 | BK business book |
| spelling | Henricks, Barbara Cave Verfasser aut Mastering the new media landscape embrace the micromedia mindset Barbara Cave Henricks, Rusty Shelton First edition Oakland, CA Berrett-Koehler Publishers, Inc. [2016] 1 online resource (vi, 180 pages) illustrations txt rdacontent c rdamedia cr rdacarrier BK business book Print version record This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Digital media fast Information technology / Social aspects fast Internet in public relations fast Internet marketing fast Internet in public relations Internet marketing Digital media Information technology Social aspects Shelton, Rusty Sonstige oth Erscheint auch als Druck-Ausgabe Henricks, Barbara Cave Mastering the new media landscape First edition Oakland, CA : Berrett-Koehler Publishers, Inc., [2016] 9781626565807 1626565805 |
| spellingShingle | Henricks, Barbara Cave Mastering the new media landscape embrace the micromedia mindset This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Digital media fast Information technology / Social aspects fast Internet in public relations fast Internet marketing fast Internet in public relations Internet marketing Digital media Information technology Social aspects |
| title | Mastering the new media landscape embrace the micromedia mindset |
| title_auth | Mastering the new media landscape embrace the micromedia mindset |
| title_exact_search | Mastering the new media landscape embrace the micromedia mindset |
| title_full | Mastering the new media landscape embrace the micromedia mindset Barbara Cave Henricks, Rusty Shelton |
| title_fullStr | Mastering the new media landscape embrace the micromedia mindset Barbara Cave Henricks, Rusty Shelton |
| title_full_unstemmed | Mastering the new media landscape embrace the micromedia mindset Barbara Cave Henricks, Rusty Shelton |
| title_short | Mastering the new media landscape |
| title_sort | mastering the new media landscape embrace the micromedia mindset |
| title_sub | embrace the micromedia mindset |
| topic | BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Digital media fast Information technology / Social aspects fast Internet in public relations fast Internet marketing fast Internet in public relations Internet marketing Digital media Information technology Social aspects |
| topic_facet | BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Digital media Information technology / Social aspects Internet in public relations Internet marketing Internet in public relations Internet marketing Digital media Information technology Social aspects |
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