Mastering technical sales the sales engineer's handbook
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Boston, MA
Artech House
2008
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| Ausgabe: | 2nd ed |
| Schriftenreihe: | Artech House technology management and professional development library
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| Schlagworte: | |
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Inhaltsangabe:
- This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate products effectively, build customer relationship skills, handle objections and competitors, negotiate prices and contracts, close the sale, and so much more