New directions in international advertising research
Introduction: new directions in international advertising research / Charles R. Taylor -- Achieving reliable and valid cross-cultural research results in content analysis / Gordon E. Miracle, Hae-Kyong Bang -- Towards the development of a scalar equivalent etic / Michael T. Ewing, Albert Caruana, An...
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| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
JAI
2002
|
| Schriftenreihe: | Advances in international marketing
v. 12 |
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 FHN01 UEI01 UER01 URL des Erstveröffentlichers |
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| illustrated | Not Illustrated |
| indexdate | 2024-08-01T13:47:42Z |
| institution | BVB |
| isbn | 9781849501675 184950167X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030689197 |
| oclc_num | 646899488 1076331196 |
| open_access_boolean | |
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| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-29 |
| physical | 1 Online-Ressource (xi, 280 p.) |
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| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | JAI |
| record_format | marc |
| series2 | Advances in international marketing |
| spellingShingle | New directions in international advertising research bicssc bisacsh Advertising Advertising industry Market research International business Business & Economics / Advertising & Promotion Business & Economics / International / Marketing Advertising / Research Advertising / Cross-cultural studies Marketing research Werbeforschung (DE-588)4461741-0 gnd Internationales Marketing (DE-588)4125431-4 gnd Werbung (DE-588)4065541-6 gnd Internationaler Vergleich (DE-588)4120509-1 gnd |
| subject_GND | (DE-588)4461741-0 (DE-588)4125431-4 (DE-588)4065541-6 (DE-588)4120509-1 (DE-588)4143413-4 |
| title | New directions in international advertising research |
| title_auth | New directions in international advertising research |
| title_exact_search | New directions in international advertising research |
| title_full | New directions in international advertising research edited by Charles R. Taylor |
| title_fullStr | New directions in international advertising research edited by Charles R. Taylor |
| title_full_unstemmed | New directions in international advertising research edited by Charles R. Taylor |
| title_short | New directions in international advertising research |
| title_sort | new directions in international advertising research |
| topic | bicssc bisacsh Advertising Advertising industry Market research International business Business & Economics / Advertising & Promotion Business & Economics / International / Marketing Advertising / Research Advertising / Cross-cultural studies Marketing research Werbeforschung (DE-588)4461741-0 gnd Internationales Marketing (DE-588)4125431-4 gnd Werbung (DE-588)4065541-6 gnd Internationaler Vergleich (DE-588)4120509-1 gnd |
| topic_facet | bicssc Advertising Advertising industry Market research International business Business & Economics / Advertising & Promotion Business & Economics / International / Marketing Advertising / Research Advertising / Cross-cultural studies Marketing research Werbeforschung Internationales Marketing Werbung Internationaler Vergleich Aufsatzsammlung |
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