Econometric models in marketing
Econometric models in marketing : editors' introduction / Philip Hans Franses, Alan L. Montgomery -- The role of stated intentions in new product purchase forecasting / Cheng Hsiao, Baohong Sun, Vicki G. Morwitz -- A decision theoretic framework for profit maximization in direct marketing / Lar...
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| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
JAI
2002
|
| Schriftenreihe: | Advances in econometrics
v. 16 |
| Schlagworte: | |
| Online-Zugang: | DE-92 DE-863 DE-862 DE-824 DE-29 URL des Erstveröffentlichers |
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| 490 | 1 | |a Advances in econometrics |v v. 16 | |
| 500 | |a Includes bibliographical references | ||
| 500 | |a In the 16th Edition of Advances in Econometrics, we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing. Given the applied nature of marketing research, measurement and quantitative issues arise frequently. Quantitative marketing tends to rely heavily upon statistics and econometrics. However, quantitative marketing can place a different emphasis upon the problem than econometrics, even when using the same techniques. | ||
| 500 | |a A basic difference between quantitative marketing research and econometrics tends to be the pragmatism that is found in many marketing studies. Another important motivating factor in marketing research is the type of data that is available. Applied econometrics tends to rely heavily on data collected by governmental organizations. In contrast, marketing often uses data collected by private firms or marketing research firms. Observational and survey data are quite similar to those used in econometrics. However, the remaining types of data, panel and transactional, can look quite different from what may be familiar to econometricians. The automation and computerization of much of the sales transaction process leaves an audit trail that results in huge quantities of data. A popular area of study is the use of scanner data collected at the checkout stand using bar code readers. Methods that work for small data sets may not work well in these larger data sets. | ||
| 500 | |a In addition, new sources of data, such as clickstream data from a web site, will offer new challenges. This volume addresses these and related issues | ||
| 520 | |a Econometric models in marketing : editors' introduction / Philip Hans Franses, Alan L. Montgomery -- The role of stated intentions in new product purchase forecasting / Cheng Hsiao, Baohong Sun, Vicki G. Morwitz -- A decision theoretic framework for profit maximization in direct marketing / Lars Muus, Hiek van der Scheer, Tom Wansbeek -- New and improved direct marketing : a non-parametric approach / Racine S. Jeffrey -- Estimating market-level multiplicative models of promotion effects with linearly aggregated data : a parametric approach / Albert C. Bemmaor, Udo Wagner -- Market structure across stores : an application of a random coefficients logit model with store level data / Pradeep Chintagunta, Jean-Pierre Dubé, Vishal Singh -- Econometric analysis of the market share attraction model / Dennis Fok, Philip Hans Franses, Richard Paap -- Reflecting uncertainty about economic theory when estimating consumer demand / Alan L. Montgomery -- Discrete choice models incorporating revealed preferences and psychometric data / Taka Morikawa, Moshe Ben-Akiva, Daniel McFadden -- A study of spurious regression and model discrimination in the generalized bass model / Frank M. Bass, Shuba Srinivasan -- Using stochastic frontier analysis for performance measurement and benchmarking / Leonard J. Parsons -- Analysis of multi-category purchase incidence decisions using IRI market basket data / Siddhartha Chib, P.B. Seetharaman, Andrei Strijnev -- Advances in optimum experimental design for conjoint analysis and discrete choice models / Heiko Gromann, Heinz Holling, Rainer Schwabe | ||
| 520 | |a In the 16th Edition of Advances in Econometrics, we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing. Given the applied nature of marketing research, measurement and quantitative issues arise frequently. Quantitative marketing tends to rely heavily upon statistics and econometrics. However, quantitative marketing can place a different emphasis upon the problem than econometrics, even when using the same techniques. | ||
| 520 | |a A basic difference between quantitative marketing research and econometrics tends to be the pragmatism that is found in many marketing studies. Another important motivating factor in marketing research is the type of data that is available. Applied econometrics tends to rely heavily on data collected by governmental organizations. In contrast, marketing often uses data collected by private firms or marketing research firms. Observational and survey data are quite similar to those used in econometrics. However, the remaining types of data, panel and transactional, can look quite different from what may be familiar to econometricians. The automation and computerization of much of the sales transaction process leaves an audit trail that results in huge quantities of data. A popular area of study is the use of scanner data collected at the checkout stand using bar code readers. Methods that work for small data sets may not work well in these larger data sets. | ||
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| dewey-raw | 380.1/01/5195 |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-24T06:55:04Z |
| institution | BVB |
| isbn | 0762308575 9781849501422 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030689191 |
| oclc_num | 712345588 |
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| record_format | marc |
| series | Advances in econometrics |
| series2 | Advances in econometrics |
| spelling | Econometric models in marketing edited by P.H. Franses, A.L. Montgomery Amsterdam JAI 2002 1 Online-Ressource (ix, 350 p.) txt rdacontent c rdamedia cr rdacarrier Advances in econometrics v. 16 Includes bibliographical references In the 16th Edition of Advances in Econometrics, we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing. Given the applied nature of marketing research, measurement and quantitative issues arise frequently. Quantitative marketing tends to rely heavily upon statistics and econometrics. However, quantitative marketing can place a different emphasis upon the problem than econometrics, even when using the same techniques. A basic difference between quantitative marketing research and econometrics tends to be the pragmatism that is found in many marketing studies. Another important motivating factor in marketing research is the type of data that is available. Applied econometrics tends to rely heavily on data collected by governmental organizations. In contrast, marketing often uses data collected by private firms or marketing research firms. Observational and survey data are quite similar to those used in econometrics. However, the remaining types of data, panel and transactional, can look quite different from what may be familiar to econometricians. The automation and computerization of much of the sales transaction process leaves an audit trail that results in huge quantities of data. A popular area of study is the use of scanner data collected at the checkout stand using bar code readers. Methods that work for small data sets may not work well in these larger data sets. In addition, new sources of data, such as clickstream data from a web site, will offer new challenges. This volume addresses these and related issues Econometric models in marketing : editors' introduction / Philip Hans Franses, Alan L. Montgomery -- The role of stated intentions in new product purchase forecasting / Cheng Hsiao, Baohong Sun, Vicki G. Morwitz -- A decision theoretic framework for profit maximization in direct marketing / Lars Muus, Hiek van der Scheer, Tom Wansbeek -- New and improved direct marketing : a non-parametric approach / Racine S. Jeffrey -- Estimating market-level multiplicative models of promotion effects with linearly aggregated data : a parametric approach / Albert C. Bemmaor, Udo Wagner -- Market structure across stores : an application of a random coefficients logit model with store level data / Pradeep Chintagunta, Jean-Pierre Dubé, Vishal Singh -- Econometric analysis of the market share attraction model / Dennis Fok, Philip Hans Franses, Richard Paap -- Reflecting uncertainty about economic theory when estimating consumer demand / Alan L. Montgomery -- Discrete choice models incorporating revealed preferences and psychometric data / Taka Morikawa, Moshe Ben-Akiva, Daniel McFadden -- A study of spurious regression and model discrimination in the generalized bass model / Frank M. Bass, Shuba Srinivasan -- Using stochastic frontier analysis for performance measurement and benchmarking / Leonard J. Parsons -- Analysis of multi-category purchase incidence decisions using IRI market basket data / Siddhartha Chib, P.B. Seetharaman, Andrei Strijnev -- Advances in optimum experimental design for conjoint analysis and discrete choice models / Heiko Gromann, Heinz Holling, Rainer Schwabe bisacsh bicssc Business & Economics / Advertising & Promotion Science / General Market research Econometrics Marketing / Econometric models Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Ökonometrisches Modell (DE-588)4043212-9 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Ökonometrisches Modell (DE-588)4043212-9 s 2\p DE-604 Marketingforschung (DE-588)4200055-5 s 3\p DE-604 Franses, Philip Hans 1963- Sonstige (DE-588)129435503 oth Montgomery, Alan Sonstige (DE-588)132368838 oth Erscheint auch als Druck-Ausgabe 0-7623-0857-5 978-0-7623-0857-6 Advances in econometrics v. 16 (DE-604)BV023055191 16 http://www.emeraldinsight.com/0731-9053/16 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Econometric models in marketing Advances in econometrics bisacsh bicssc Business & Economics / Advertising & Promotion Science / General Market research Econometrics Marketing / Econometric models Marketingforschung (DE-588)4200055-5 gnd Marketing (DE-588)4037589-4 gnd Ökonometrisches Modell (DE-588)4043212-9 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4037589-4 (DE-588)4043212-9 (DE-588)4143413-4 |
| title | Econometric models in marketing |
| title_auth | Econometric models in marketing |
| title_exact_search | Econometric models in marketing |
| title_full | Econometric models in marketing edited by P.H. Franses, A.L. Montgomery |
| title_fullStr | Econometric models in marketing edited by P.H. Franses, A.L. Montgomery |
| title_full_unstemmed | Econometric models in marketing edited by P.H. Franses, A.L. Montgomery |
| title_short | Econometric models in marketing |
| title_sort | econometric models in marketing |
| topic | bisacsh bicssc Business & Economics / Advertising & Promotion Science / General Market research Econometrics Marketing / Econometric models Marketingforschung (DE-588)4200055-5 gnd Marketing (DE-588)4037589-4 gnd Ökonometrisches Modell (DE-588)4043212-9 gnd |
| topic_facet | bisacsh Business & Economics / Advertising & Promotion Science / General Market research Econometrics Marketing / Econometric models Marketingforschung Marketing Ökonometrisches Modell Aufsatzsammlung |
| url | http://www.emeraldinsight.com/0731-9053/16 |
| volume_link | (DE-604)BV023055191 |
| work_keys_str_mv | AT fransesphiliphans econometricmodelsinmarketing AT montgomeryalan econometricmodelsinmarketing |