Social media ethics made easy how to comply with FTC guidelines

When you go to buy a product online, book travel, or research a service, do you read the customer reviews? Do you count on those reviews to be from real customers? If you said, yes, then you are like most of us. The problem is that today's reviews have been infiltrated with fake reviews and fak...

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Bibliographische Detailangaben

1. Verfasser:	Barnes, Joseph W. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York, New York (222 East 46th Street, New York, NY 10017) Business Expert Press 2016
Ausgabe:	First edition
Schriftenreihe:	Giving voice to values on business ethics and corporate social responsibility collection
Schlagworte:	United States > Federal Trade Commission Online social networks > Moral and ethical aspects Social media > Moral and ethical aspects Internet marketing > Moral and ethical aspects Word-of-mouth advertising > Moral and ethical aspects
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