Developing successful marketing strategies
Uses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. Central to the development of marketing strategy is the use of the...
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| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2014
|
| Ausgabe: | First edition |
| Schriftenreihe: | Marketing strategy collection
|
| Schlagworte: | |
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| 250 | |a First edition | ||
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| 300 | |a 1 online resource (xv, 148 pages) | ||
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| 520 | |a Uses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. The book neatly weaves the process of developing a marketing strategy with the use of the marketing mix. Throughout the book examples are given to clarify the theories and guide the reader through the strategic marketing planning process. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique marketing challenges as well | ||
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Datensatz im Suchindex
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| author | Randazzo, Gary W. |
| author_facet | Randazzo, Gary W. |
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| author_variant | g w r gw gwr |
| building | Verbundindex |
| bvnumber | BV045253874 |
| classification_rvk | QP 600 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV045253874 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:12:54Z |
| institution | BVB |
| isbn | 9781606499610 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030641850 |
| oclc_num | 880626603 |
| open_access_boolean | |
| physical | 1 online resource (xv, 148 pages) |
| psigel | ZDB-30-PAD |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Marketing strategy collection |
| spelling | Randazzo, Gary W. Verfasser aut Developing successful marketing strategies Gary W. Randazzo First edition New York, New York (222 East 46th Street, New York, NY 10017) Business Expert Press 2014 1 online resource (xv, 148 pages) txt rdacontent c rdamedia cr rdacarrier Marketing strategy collection Part of: 2014 digital library Title from PDF title page (viewed on May 25, 2014) Uses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. The book neatly weaves the process of developing a marketing strategy with the use of the marketing mix. Throughout the book examples are given to clarify the theories and guide the reader through the strategic marketing planning process. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique marketing challenges as well Marketing Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s DE-604 Erscheint auch als Druck-Ausgabe 9781606499603 |
| spellingShingle | Randazzo, Gary W. Developing successful marketing strategies Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 |
| title | Developing successful marketing strategies |
| title_auth | Developing successful marketing strategies |
| title_exact_search | Developing successful marketing strategies |
| title_full | Developing successful marketing strategies Gary W. Randazzo |
| title_fullStr | Developing successful marketing strategies Gary W. Randazzo |
| title_full_unstemmed | Developing successful marketing strategies Gary W. Randazzo |
| title_short | Developing successful marketing strategies |
| title_sort | developing successful marketing strategies |
| topic | Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Management Marketingstrategie |
| work_keys_str_mv | AT randazzogaryw developingsuccessfulmarketingstrategies |