Propaganda, persuasion and the Great War heredity in the modern sale of products and political ideas
"How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a "factory of co...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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London ; New York
Routledge, Taylor & Francis Group
2018
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| Schriftenreihe: | Routledge studies in modern European history
45 |
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| Online-Zugang: | DE-12 DE-12 URL des Erstveröffentlichers |
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| 520 | 3 | |a "How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a "factory of consensus". The propagandists manipulated the public, guiding their thoughts and actions according to the wishes of those in power and were therefore the forerunners of spin doctors and marketing and advertising professionals. Their posters caught the attention of members of the public with images of children and beautiful women, involving them, nourishing their inner needs for well-being and social prestige, motivating them by showing them testimonials in amusing and adventurous situations, and inspiring their way of perceiving the enemy and the war itself, whose objective was to "make the world safe for democracy".In the discourse of this strategy we find storytelling, humour, satire and fear, but also the language of gestures, recognized as important for the completeness of messages. Were the propagandists "hidden persuaders" who knew the characteristics of the human mind? We do not know for certain. However, their posters have a personal and consistent motivation which this book intends to demonstrate."--Provided by publisher | |
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Datensatz im Suchindex
| _version_ | 1819303557927534592 |
|---|---|
| any_adam_object | |
| author | Pedrini, Pier Paolo |
| author_GND | (DE-588)1290762260 |
| author_facet | Pedrini, Pier Paolo |
| author_role | aut |
| author_sort | Pedrini, Pier Paolo |
| author_variant | p p p pp ppp |
| building | Verbundindex |
| bvnumber | BV045168094 |
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| ctrlnum | (ZDB-30-PQE)EBC4941484 (OCoLC)1051251181 (DE-599)BVBBV045168094 |
| discipline | Geschichte |
| era | Geschichte 1914-1918 gnd |
| era_facet | Geschichte 1914-1918 |
| format | Electronic eBook |
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| id | DE-604.BV045168094 |
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| indexdate | 2024-12-24T06:51:16Z |
| institution | BVB |
| isbn | 9781351866194 9781315231815 |
| language | English |
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| publisher | Routledge, Taylor & Francis Group |
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| series2 | Routledge studies in modern European history |
| spelling | Pedrini, Pier Paolo Verfasser (DE-588)1290762260 aut Propaganda, persuasion and the Great War heredity in the modern sale of products and political ideas Pier Paolo Pedrini London ; New York Routledge, Taylor & Francis Group 2018 1 Online-Ressource (viii, 202 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Routledge studies in modern European history 45 "How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a "factory of consensus". The propagandists manipulated the public, guiding their thoughts and actions according to the wishes of those in power and were therefore the forerunners of spin doctors and marketing and advertising professionals. Their posters caught the attention of members of the public with images of children and beautiful women, involving them, nourishing their inner needs for well-being and social prestige, motivating them by showing them testimonials in amusing and adventurous situations, and inspiring their way of perceiving the enemy and the war itself, whose objective was to "make the world safe for democracy".In the discourse of this strategy we find storytelling, humour, satire and fear, but also the language of gestures, recognized as important for the completeness of messages. Were the propagandists "hidden persuaders" who knew the characteristics of the human mind? We do not know for certain. However, their posters have a personal and consistent motivation which this book intends to demonstrate."--Provided by publisher Geschichte 1914-1918 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Rekrutierung (DE-588)4177658-6 gnd rswk-swf Propaganda (DE-588)4076374-2 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf First World War European History American History World/International History Electronic books USA (DE-588)4078704-7 g Rekrutierung (DE-588)4177658-6 s Propaganda (DE-588)4076374-2 s Werbung (DE-588)4065541-6 s Geschichte 1914-1918 z DE-604 Erscheint auch als Druck-Ausgabe 978-1-138-29391-5 https://www.taylorfrancis.com/books/9781351866194 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Pedrini, Pier Paolo Propaganda, persuasion and the Great War heredity in the modern sale of products and political ideas Werbung (DE-588)4065541-6 gnd Rekrutierung (DE-588)4177658-6 gnd Propaganda (DE-588)4076374-2 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4177658-6 (DE-588)4076374-2 (DE-588)4078704-7 |
| title | Propaganda, persuasion and the Great War heredity in the modern sale of products and political ideas |
| title_auth | Propaganda, persuasion and the Great War heredity in the modern sale of products and political ideas |
| title_exact_search | Propaganda, persuasion and the Great War heredity in the modern sale of products and political ideas |
| title_full | Propaganda, persuasion and the Great War heredity in the modern sale of products and political ideas Pier Paolo Pedrini |
| title_fullStr | Propaganda, persuasion and the Great War heredity in the modern sale of products and political ideas Pier Paolo Pedrini |
| title_full_unstemmed | Propaganda, persuasion and the Great War heredity in the modern sale of products and political ideas Pier Paolo Pedrini |
| title_short | Propaganda, persuasion and the Great War |
| title_sort | propaganda persuasion and the great war heredity in the modern sale of products and political ideas |
| title_sub | heredity in the modern sale of products and political ideas |
| topic | Werbung (DE-588)4065541-6 gnd Rekrutierung (DE-588)4177658-6 gnd Propaganda (DE-588)4076374-2 gnd |
| topic_facet | Werbung Rekrutierung Propaganda USA |
| url | https://www.taylorfrancis.com/books/9781351866194 |
| work_keys_str_mv | AT pedrinipierpaolo propagandapersuasionandthegreatwarheredityinthemodernsaleofproductsandpoliticalideas |