Successful Wine Marketing
This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by th...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Boston, MA
Springer US
2001
|
| Schlagworte: | |
| Online-Zugang: | DE-703 URL des Erstveröffentlichers Inhaltsverzeichnis |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045151761 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 180828s2001 xx o|||| 00||| eng d | ||
| 020 | |a 9780387299655 |9 978-0-387-29965-5 | ||
| 024 | 7 | |a 10.1007/978-0-387-29965-5 |2 doi | |
| 035 | |a (ZDB-2-CMS)978-0-387-29965-5 | ||
| 035 | |a (OCoLC)1050948432 | ||
| 035 | |a (DE-599)BVBBV045151761 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 | ||
| 082 | 0 | |a 641.3 |2 23 | |
| 082 | 0 | |a 664 |2 23 | |
| 245 | 1 | 0 | |a Successful Wine Marketing |c edited by Kirby Moulton, James Lapsley |
| 264 | 1 | |a Boston, MA |b Springer US |c 2001 | |
| 300 | |a 1 Online-Ressource (XX, 308 p) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 520 | |a This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited | ||
| 650 | 4 | |a Chemistry | |
| 650 | 4 | |a Food Science | |
| 650 | 4 | |a Chemistry | |
| 650 | 4 | |a Food / Biotechnology | |
| 700 | 1 | |a Moulton, Kirby |4 edt | |
| 700 | 1 | |a Lapsley, James |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781475766318 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-0-387-29965-5 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030541429&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 912 | |a ZDB-2-CMS | ||
| 940 | 1 | |q ZDB-2-CMS_2000/2004 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-030541429 | |
| 966 | e | |u https://doi.org/10.1007/978-0-387-29965-5 |l DE-703 |p ZDB-2-CMS |q ZDB-2-CMS_2000/2004 |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1819738976777404416 |
|---|---|
| adam_text | INHALT
14 ARCHITEKTUR * OLIVER RATHKOLB
18 GEISTLICHKEIT * PETER AUTENGRUBER
26 HISTORIKER * PETER AUTENGRUBER
32 MEDIZIN * BIRGIT NEMEC
62 MUSIK - OLIVER RATHKOLB
94 NATURWISSENSCHAFT - BIRGIT NEMEC
128 PAEDAGOGIK * FLORIAN WENNINGER
134 POLITIK * OLIVER RATHKOLB, FLORIAN WENNINGER
172 SCHRIFTSTELLER * PETER AUTENGRUBER
210 SONDERFAELLE * PETER AUTENGRUBER
212 SPORT * PETER AUTENGRUBER
228 TECHNIK * BIRGIT NEMEC
244 THEATER * OLIVER RATHKOLB
256 UNTERNEHMER * OLIVER RATHKOLB, PETER AUTENGRUBER
264 VARIA
275 ANHANG
276 REGISTER
278 BILDNACHWEIS
HTTP://D-NB.INFO/1050948432
|
| any_adam_object | 1 |
| author2 | Moulton, Kirby Lapsley, James |
| author2_role | edt edt |
| author2_variant | k m km j l jl |
| author_facet | Moulton, Kirby Lapsley, James |
| building | Verbundindex |
| bvnumber | BV045151761 |
| collection | ZDB-2-CMS |
| ctrlnum | (ZDB-2-CMS)978-0-387-29965-5 (OCoLC)1050948432 (DE-599)BVBBV045151761 |
| dewey-full | 641.3 664 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 641 - Food and drink 664 - Food technology |
| dewey-raw | 641.3 664 |
| dewey-search | 641.3 664 |
| dewey-sort | 3641.3 |
| dewey-tens | 640 - Home and family management 660 - Chemical engineering |
| discipline | Chemie / Pharmazie Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau |
| doi_str_mv | 10.1007/978-0-387-29965-5 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03239nam a2200445zc 4500</leader><controlfield tag="001">BV045151761</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">180828s2001 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780387299655</subfield><subfield code="9">978-0-387-29965-5</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-0-387-29965-5</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-CMS)978-0-387-29965-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1050948432</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045151761</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">641.3</subfield><subfield code="2">23</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">664</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Successful Wine Marketing</subfield><subfield code="c">edited by Kirby Moulton, James Lapsley</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston, MA</subfield><subfield code="b">Springer US</subfield><subfield code="c">2001</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XX, 308 p)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Chemistry</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Food Science</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Chemistry</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Food / Biotechnology</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Moulton, Kirby</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lapsley, James</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781475766318</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-0-387-29965-5</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030541429&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-CMS</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-CMS_2000/2004</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030541429</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-0-387-29965-5</subfield><subfield code="l">DE-703</subfield><subfield code="p">ZDB-2-CMS</subfield><subfield code="q">ZDB-2-CMS_2000/2004</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045151761 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T06:50:49Z |
| institution | BVB |
| isbn | 9780387299655 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030541429 |
| oclc_num | 1050948432 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | 1 Online-Ressource (XX, 308 p) |
| psigel | ZDB-2-CMS ZDB-2-CMS_2000/2004 ZDB-2-CMS ZDB-2-CMS_2000/2004 |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Springer US |
| record_format | marc |
| spellingShingle | Successful Wine Marketing Chemistry Food Science Food / Biotechnology |
| title | Successful Wine Marketing |
| title_auth | Successful Wine Marketing |
| title_exact_search | Successful Wine Marketing |
| title_full | Successful Wine Marketing edited by Kirby Moulton, James Lapsley |
| title_fullStr | Successful Wine Marketing edited by Kirby Moulton, James Lapsley |
| title_full_unstemmed | Successful Wine Marketing edited by Kirby Moulton, James Lapsley |
| title_short | Successful Wine Marketing |
| title_sort | successful wine marketing |
| topic | Chemistry Food Science Food / Biotechnology |
| topic_facet | Chemistry Food Science Food / Biotechnology |
| url | https://doi.org/10.1007/978-0-387-29965-5 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030541429&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT moultonkirby successfulwinemarketing AT lapsleyjames successfulwinemarketing |