The unpublished David Ogilvy
First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy &...
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Profile
2012
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Inhaltsangabe:
- Early years
- Notes, memos, and letters
- Lists
- Speeches and papers
- "Principles of Management" and "Corporate Culture"
- "Leadership: The Forgotten Factor in Management"
- David Ogilvy at 75: an interview at his home in France