The unpublished David Ogilvy
First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy &...
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Profile
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| 505 | 8 | |a Early years -- Notes, memos, and letters -- Lists -- Speeches and papers -- "Principles of Management" and "Corporate Culture" -- "Leadership: The Forgotten Factor in Management" -- David Ogilvy at 75: an interview at his home in France | |
| 520 | 3 | |a First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox' | |
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| 653 | 1 | |a Ogilvy, David / 1911-1999 / Career in advertising | |
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| 653 | 1 | |a Ogilvy, David / 1911-1999 | |
| 653 | 0 | |a Advertising | |
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Datensatz im Suchindex
| _version_ | 1819303409128308736 |
|---|---|
| any_adam_object | |
| author | Ogilvy, David 1911-1999 |
| author_GND | (DE-588)122376781 |
| author_facet | Ogilvy, David 1911-1999 |
| author_role | aut |
| author_sort | Ogilvy, David 1911-1999 |
| author_variant | d o do |
| building | Verbundindex |
| bvnumber | BV045087576 |
| classification_rvk | QP 630 |
| contents | Early years -- Notes, memos, and letters -- Lists -- Speeches and papers -- "Principles of Management" and "Corporate Culture" -- "Leadership: The Forgotten Factor in Management" -- David Ogilvy at 75: an interview at his home in France |
| ctrlnum | (OCoLC)1044948378 (DE-599)BVBBV045087576 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Aufsatzsammlung Biografie |
| id | DE-604.BV045087576 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T06:48:55Z |
| institution | BVB |
| isbn | 1781250871 1847659454 9781781250877 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030478438 |
| oclc_num | 1044948378 |
| open_access_boolean | |
| owner | DE-1046 |
| owner_facet | DE-1046 |
| physical | vii, 193 Seiten Illustrationen 22 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Profile |
| record_format | marc |
| spelling | Ogilvy, David 1911-1999 Verfasser (DE-588)122376781 aut The unpublished David Ogilvy by David Ogilvy ; edited by Joel Raphaelson London Profile 2012 vii, 193 Seiten Illustrationen 22 cm txt rdacontent n rdamedia nc rdacarrier Early years -- Notes, memos, and letters -- Lists -- Speeches and papers -- "Principles of Management" and "Corporate Culture" -- "Leadership: The Forgotten Factor in Management" -- David Ogilvy at 75: an interview at his home in France First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox' Ogilvy, David 1911-1999 (DE-588)122376781 gnd rswk-swf Ogilvy and Mather New York, NY (DE-588)4293809-0 gnd rswk-swf Quelle (DE-588)4135952-5 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Ogilvy, David / 1911-1999 / Career in advertising Success in business Ogilvy, David / 1911-1999 Advertising 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content 2\p (DE-588)4006804-3 Biografie gnd-content Ogilvy, David 1911-1999 (DE-588)122376781 p Management (DE-588)4037278-9 s Quelle (DE-588)4135952-5 s DE-604 Werbung (DE-588)4065541-6 s Ogilvy and Mather New York, NY (DE-588)4293809-0 b Erscheint auch als Online-Ausgabe 978-1-84765-945-3 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ogilvy, David 1911-1999 The unpublished David Ogilvy Early years -- Notes, memos, and letters -- Lists -- Speeches and papers -- "Principles of Management" and "Corporate Culture" -- "Leadership: The Forgotten Factor in Management" -- David Ogilvy at 75: an interview at his home in France Ogilvy, David 1911-1999 (DE-588)122376781 gnd Ogilvy and Mather New York, NY (DE-588)4293809-0 gnd Quelle (DE-588)4135952-5 gnd Management (DE-588)4037278-9 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)122376781 (DE-588)4293809-0 (DE-588)4135952-5 (DE-588)4037278-9 (DE-588)4065541-6 (DE-588)4143413-4 (DE-588)4006804-3 |
| title | The unpublished David Ogilvy |
| title_auth | The unpublished David Ogilvy |
| title_exact_search | The unpublished David Ogilvy |
| title_full | The unpublished David Ogilvy by David Ogilvy ; edited by Joel Raphaelson |
| title_fullStr | The unpublished David Ogilvy by David Ogilvy ; edited by Joel Raphaelson |
| title_full_unstemmed | The unpublished David Ogilvy by David Ogilvy ; edited by Joel Raphaelson |
| title_short | The unpublished David Ogilvy |
| title_sort | the unpublished david ogilvy |
| topic | Ogilvy, David 1911-1999 (DE-588)122376781 gnd Ogilvy and Mather New York, NY (DE-588)4293809-0 gnd Quelle (DE-588)4135952-5 gnd Management (DE-588)4037278-9 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Ogilvy, David 1911-1999 Ogilvy and Mather New York, NY Quelle Management Werbung Aufsatzsammlung Biografie |
| work_keys_str_mv | AT ogilvydavid theunpublisheddavidogilvy |