Careers in media and communication
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| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
SAGE
[2019]
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
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MARC
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| 100 | 1 | |a Smith, Stephanie A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Careers in media and communication |c Stephanie A. Smith, Virginia Tech |
| 246 | 1 | 3 | |a Careers in media & communication |
| 264 | 1 | |a Los Angeles |b SAGE |c [2019] | |
| 300 | |a 167 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Mass media |x Vocational guidance | |
| 650 | 4 | |a Communication |x Vocational guidance | |
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Datensatz im Suchindex
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|---|---|
| DE-BY-UBR_katkey | 6027801 |
| DE-BY-UBR_location | 69 |
| DE-BY-UBR_media_number | 069041137896 |
| _version_ | 1822697063869054976 |
| adam_text | DETAILED CONTENTS
Chapter 1 • Mass Communication 1
What Is Mass Communication? 1
Theories of Mass Communication 2
Cultivation Theory 2
Uses and Gratifications Theory 2
Agenda Setting Theory 3
Two-Step Flow Theory 3
Mass Communication Methods 3
Survey 4
Content Analysis 4
Focus Groups 4
Observation 5
Mass Communication in Society 5
Trends in Mass Communication 6
Skills 7
Chapter 2 • Advertising and Marketing 9
What Is Advertising? 9
Insider Insight: Tiffany Choi, Advertising Agency
Account Supervisor (Pharmaceutical Advertising) 11
Marketing 13
What Is Marketing? 13
Similarities and Differences of Marketing and Advertising 15
Careers in Advertising and Marketing 15
New Business Coordinator or Manager 16
Account Executive 16
Copywriter 16
Producer 16
Interactive Designer 17
Media Buyer or Planner 17
Strategic Planner 17
Brand Coordinator or Manager 17
Analyst 17
Social Media Coordinator, Manager, or Specialist 18
Community Marketing Coordinator or Manager 18
Insider Insight: Tonya Flottmann, Director of Marketing 18
Advertising and Marketing Jobs: By the Numbers 21
Skills Needed for Advertising and Marketing
Job Search Terms
21
22
Chapter 3 • Public Relations 23
What is Public Relations? 23
History of Public Relations 24-
Public Relations Today 25
Careers in Public Relations 26
Public Relations Duties 28
insider Insight: Evan S. K. Sullivan, APR,
Director of Public Relations (Agency) 28
Insider Insight: Alexandra Sabbag, Founder and Principal 31
Insider Insight: Erin Spain, Communications Director 33
Public Relations Jobs: By the Numbers 36
Skills Needed for Public Relations 37
Job Search Terms 37
Chapter-4 • Journalism 38
What Is Journalism? 38
History of Journalism 40
Journalism Today 40
Careers in Journalism 41
Broadcast Journalist or Reporter 42
Foreign Correspondent 42
Freelance Writer 42
investigative Journalist 42
Newspaper Reporter 43
Photojournalist 43
Insider Insight: Natalie Brunell, Television News Reporter 43
Insider Insight: Katey McFarlan, Blogger 46
Insider Insight: Lee Wolverton, Managing Editor 48
Journalism Jobs: By the Numbers 50
Skills Needed for Journalism 51
Job Search Terms 51
Chapters • Mass Communication Careers in Business 52
What is Business? 52
The Role of Mass Communication in Business 53
Mass Communication Careers in Business 54
Spokesperson 54
Executive Coach 54
Recruiter
Brand Representative 55
insider Insight: Keri Gavin, Director of Host Relations and
Customized Training 55
Insider Insight: Megan Sommer, Corporate Recruiter 56
Mass Comnnunication Careers in Business: By the Numbers 59
Skills Needed for Mass Communication 59
Job Search Terms 60
Chapter 6 • Publishing 61
What Is Publishing?
History 61
Today s Trends 62
Careers in Publishing 62
Editorial 63
Production 64
Marketing, Promotion, and Publicity 64
Sales 64
Career Domains 65
Newspapers 65
Magazines and Journals 65
Books 66
Insider Insight: Paddy Calistro, President and CEO 66
Insider Insight: Moira Kerrigan, Associate Director of Marketing 68
Insider Insight: Jen Brady, Advertising Associate 71
Publishing Jobs: By the Numbers 72
Skills Needed for Publishing 73
Job Search Terms 73
Chapter 7 • Telecommunications and Visual Communication 74
What Is Telecommunications? 74
Careers in Telecommunications 75
Broadcasting or Announcing 75
Radio 77
Insider Insight: Dutch Wargo, Cameraman 78
Skills Needed for Telecommunications 79
Job Search Terms 80
What Is Visual Communication? 80
Careers in Visual Communication 81
Insider Insight: Katie Dolciato, Associate Art Director 82
Skills Needed for Visual Communication 84
Job Search Terms 84
Telecommunications and Visual Communication Jobs:
By the Numbers 85
Chapter 8 • Public Administration 86
What Is Public Administration? 86
Careers in Public Administration 87
School Board Member 88
County Commissioner 88
County Auditor 88
County Treasurer 88
County Prosecutor 88
Court Clerk 89
City Manager 89
Alderman 89
Town Council Member 89
Insider Insight: Jim Norris, Village Manager 90
Insider Insight: Michael Crotty, Assistant Village Manager/
Director of Human Resources 92
Public Administration Jobs: By the Numbers 97
Skills Needed for Public Administration 97
Job Search Terms 98
Chapter 9 • Nonprofits 99
What Are Nonprofits? 99
Careers in Nonprofits 100
Program Coordinator 101
Human Resources 102
Fund-Raising and Development 102
Insider Insight: Emily Anderly, Fund-Raising Director 103
Insider Insight: Linda J. Smith, Marketing Director 106
Nonprofit Jobs: By the Numbers 109
Skills Needed for Nonprofits 109
Job Search Terms 110
Chapter 10 • Skills 111
Hard Skills 111
Soft Skills 112
Self-Management Skills 112
Interpersonal Skills 115
Emotional Intelligence 115
Self-Disclosure 116
Workplace Relationships 117
Personality
Conclusion
118
119
Chapter 11 • Preparation 120
Personal Branding 120
Online Presence 122
Linkedln 123
Twitter 124-
Facebook 125
E-Mail 125
Portfolios 126
Chapter 12 • Experience 128
Internships 128
Volunteer Work 130
Course Projects 131
Part-TimeWork 132
Closing Tips for Experience 133
Chapter 13 • Searching and Applying for Jobs 134
Job Searching 134
Job Applications 136
Conclusion 138
Chapter 14 • Interviewing 139
Preparation 139
Phone and/or Skype Interview 141
Traditional One-on-One Interview 141
Panel Interview 141
Lunch Interview 142
Execution 142
Follow-Up 146
Chapter 15 • Career Success Strategies 148
Adjustment and Assimilation 148
Continued Learning 149
Mentoring 150
References 151
Index 160
About the Author
167
SKILLS FOR FINDING AND SECURING A JOB
IN MASS COMMUNICATION
Careers in Media and Communication is a practical resource that helps
students understand how a communication degree prepares them for a
range of fulfilling careers; it gives students the skills they will need to
compete in a changing job market. Award-winning teacher and author
Stephanie A. Smith draws from her years of professional experience to
guide students through the trends and processes of identifying, finding,
and securing a job in mass communication. Throughout the book, students
explore the daily lives of professionals currently working in the field, as
well as gain firsthand insights into the training and experience necessary
to succeed.
KEY FEATURES
• Real stories from current practitioners describe the day-to-day work
experience a student can expect in an entry-level position and give
students insight into the skills and aptitudes that hiring managers
are seeking.
• Detailed career profiles introduce students to a variety of careers and
help students identify the skills needed to be successful in each line
of work.
• An overview of current industry trends familiarizes students with the
hiring needs and practices in mass communication industries.
|
| any_adam_object | 1 |
| author | Smith, Stephanie A. |
| author_facet | Smith, Stephanie A. |
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| classification_rvk | AP 12250 |
| ctrlnum | (OCoLC)1055863818 (DE-599)BVBBV044969250 |
| dewey-full | 302.23/023 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23/023 |
| dewey-search | 302.23/023 |
| dewey-sort | 3302.23 223 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie |
| format | Book |
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| id | DE-604.BV044969250 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T06:29:53Z |
| institution | BVB |
| isbn | 9781506360928 |
| language | English |
| lccn | 017052260 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030361729 |
| oclc_num | 1055863818 |
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| owner_facet | DE-355 DE-BY-UBR |
| physical | 167 Seiten |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | SAGE |
| record_format | marc |
| spellingShingle | Smith, Stephanie A. Careers in media and communication Mass media Vocational guidance Communication Vocational guidance Medienwissenschaft (DE-588)4169194-5 gnd Berufsbild (DE-588)4069340-5 gnd Karriereplanung (DE-588)4129406-3 gnd Kommunikationswissenschaft (DE-588)4120588-1 gnd Massenmedien (DE-588)4037877-9 gnd |
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| title | Careers in media and communication |
| title_alt | Careers in media & communication |
| title_auth | Careers in media and communication |
| title_exact_search | Careers in media and communication |
| title_full | Careers in media and communication Stephanie A. Smith, Virginia Tech |
| title_fullStr | Careers in media and communication Stephanie A. Smith, Virginia Tech |
| title_full_unstemmed | Careers in media and communication Stephanie A. Smith, Virginia Tech |
| title_short | Careers in media and communication |
| title_sort | careers in media and communication |
| topic | Mass media Vocational guidance Communication Vocational guidance Medienwissenschaft (DE-588)4169194-5 gnd Berufsbild (DE-588)4069340-5 gnd Karriereplanung (DE-588)4129406-3 gnd Kommunikationswissenschaft (DE-588)4120588-1 gnd Massenmedien (DE-588)4037877-9 gnd |
| topic_facet | Mass media Vocational guidance Communication Vocational guidance Medienwissenschaft Berufsbild Karriereplanung Kommunikationswissenschaft Massenmedien |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030361729&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030361729&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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