Trends und Forschung im Marketingmanagement
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| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Berlin
De Gruyter Oldenbourg
[2018]
|
| Schriftenreihe: | De Gruyter Studium
|
| Schlagworte: | |
| Online-Zugang: | DE-1043 DE-1046 DE-858 DE-1028 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-859 DE-860 DE-1049 DE-188 DE-91 DE-473 DE-19 DE-355 DE-20 DE-706 DE-29 DE-739 URL des Erstveröffentlichers |
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MARC
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Datensatz im Suchindex
| DE-BY-TUM_katkey | 2375933 |
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| DE-BY-UBR_katkey | 6088202 |
| _version_ | 1822574983516258304 |
| any_adam_object | |
| author | Kürble, Peter 1964- Lischka, Helena M. |
| author_GND | (DE-588)122952804 (DE-588)117044279X |
| author_facet | Kürble, Peter 1964- Lischka, Helena M. |
| author_role | aut aut |
| author_sort | Kürble, Peter 1964- |
| author_variant | p k pk h m l hm hml |
| building | Verbundindex |
| bvnumber | BV044947386 |
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| dewey-full | 650 |
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| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1515/9783110526097 |
| format | Electronic eBook |
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| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV044947386 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T06:25:49Z |
| institution | BVB |
| institution_GND | (DE-588)1065492103 |
| isbn | 9783110526097 9783110526202 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030340185 |
| oclc_num | 1077605815 |
| open_access_boolean | |
| owner | DE-29 DE-20 DE-91 DE-BY-TUM DE-92 DE-860 DE-1043 DE-573 DE-1049 DE-355 DE-BY-UBR DE-706 DE-M347 DE-473 DE-BY-UBG DE-Aug4 DE-859 DE-19 DE-BY-UBM DE-739 DE-1046 DE-898 DE-BY-UBR DE-1028 DE-188 DE-858 DE-11 |
| owner_facet | DE-29 DE-20 DE-91 DE-BY-TUM DE-92 DE-860 DE-1043 DE-573 DE-1049 DE-355 DE-BY-UBR DE-706 DE-M347 DE-473 DE-BY-UBG DE-Aug4 DE-859 DE-19 DE-BY-UBM DE-739 DE-1046 DE-898 DE-BY-UBR DE-1028 DE-188 DE-858 DE-11 |
| physical | 1 Online-Ressource (XVI, 280 Seiten) Illustrationen |
| psigel | ZDB-23-DBV ZDB-23-DGG ZDB-23-OLW ebook ZDB-23-DBV18 ZDB-23-DGG FAW_PDA_DGG ZDB-23-DGG FCO_PDA_DGG ZDB-23-DGG FFW_Einzelkauf ZDB-23-DGG FHA_PDA_DGG ZDB-23-DBV ZDB-23-DBV18 ZDB-23-DGG FKE_PDA_DGG_Kauf ZDB-23-DGG FLA_PDA_DGG ZDB-23-DGG ZDB-23-DGG 2019 ZDB-23-DGG UBG_PDA_DGG ZDB-23-DGG UBM_PDA_DGG_Kauf19 ZDB-23-DBV UBY_Paketkauf18 ZDB-23-DGG UPA_PDA_DGG |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | De Gruyter Oldenbourg |
| record_format | marc |
| series2 | De Gruyter Studium |
| spellingShingle | Kürble, Peter 1964- Lischka, Helena M. Trends und Forschung im Marketingmanagement Trend (DE-588)4138150-6 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Trendforschung (DE-588)4316413-4 gnd |
| subject_GND | (DE-588)4138150-6 (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4316413-4 (DE-588)4123623-3 |
| title | Trends und Forschung im Marketingmanagement |
| title_auth | Trends und Forschung im Marketingmanagement |
| title_exact_search | Trends und Forschung im Marketingmanagement |
| title_full | Trends und Forschung im Marketingmanagement Peter Kürble, Helena M. Lischka |
| title_fullStr | Trends und Forschung im Marketingmanagement Peter Kürble, Helena M. Lischka |
| title_full_unstemmed | Trends und Forschung im Marketingmanagement Peter Kürble, Helena M. Lischka |
| title_short | Trends und Forschung im Marketingmanagement |
| title_sort | trends und forschung im marketingmanagement |
| topic | Trend (DE-588)4138150-6 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Trendforschung (DE-588)4316413-4 gnd |
| topic_facet | Trend Marketingmanagement Marketing Trendforschung Lehrbuch |
| url | https://doi.org/10.1515/9783110526097 |
| work_keys_str_mv | AT kurblepeter trendsundforschungimmarketingmanagement AT lischkahelenam trendsundforschungimmarketingmanagement AT degruyteroldenbourg trendsundforschungimmarketingmanagement |