Capturing loyalty how to measure, generate, and profit from highly satisfied customers
"Every business owner or manager knows that creating satisfied customers is key to establishing customer loyalty and building a business. But many are applying the wrong strategy in trying to achieve customer loyalty: instead of focusing on consistent execution of the company's value propo...
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| Hauptverfasser: | , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Santa Barbara, California ; Denver, Colorado
Praeger, an imprint of ABC-CLIO, LLC
[2017]
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