UnBranding 100 branding lessons for the age of disruption

"UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Stratten, Scott (VerfasserIn), Stratten, Alison (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Hoboken Wiley [2018]
Schlagworte:	BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Sales & Selling / bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing / bisacsh Branding (Marketing) Selling > Mass media BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Markenpolitik Kundenbindung
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