Influence and persuasion
Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing a influence and small, simple tactics that you can use to convince other...
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| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Boston, Massachusetts
Harvard Business Review Press
[2018]
|
| Schriftenreihe: | HBR emotional intelligence series
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
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| 520 | |a Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing a influence and small, simple tactics that you can use to convince others every day.... | ||
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| 650 | 4 | |a Persuasion (Psychology) | |
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Datensatz im Suchindex
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| DE-BY-UBG_katkey | 196437572 |
| DE-BY-UBG_media_number | 013908272847 |
| _version_ | 1824053399634575360 |
| adam_text |
INFLUENCE & PERSUASION
/
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
UNDERSTAND THE FOUR COMPONENTS OF INFLUENCE: WHERE EMOTIONS FIT IN /
NICK MORGAN
HARNESSING THE SCIENCE OF PERSUASION: BACK TO BEHAVIORAL BASICS / ROBERT
CIALDINI
THREE THINGS MANAGERS SHOULD BE DOING EVERY DAY: BUILD TRUST, A TEAM,
AND A NETWORK / ANNIE MCKEE
LEARNING CHARISMA: CAPTIVATE AND MOTIVATE / JOHN ANTONAKIS, MARIKA
FENLEY, AND SUE LIECHTI
TO WIN PEOPLE OVER, SPEAK TO THEIR WANTS AND NEEDS: KNOW
AND EMPATHIZE WITH
YOUR AUDIENCE / NANCY DUARTE
STORYTELLING THAT MOVES PEOPLE: UNITE AN IDEA WITH AN EMOTION, AN
INTERVIEW WITH ROBERT MCKEE / BY BRONWYN FRYER
THE SURPRISING PERSUASIVENESS OF A STICKY NOTE: BUILD PERSONAL
CONNECTIONS / KEVIN HOGAN
WHEN TO SELL WITH FACTS AND FIGURES AND WHEN TO APPEAL TO EMOTIONS: HEAD
VERSUS HEART / MICHAEL D. HARRIS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
Contents
1. Understand the Four Components
of influence 1
Where emotions fit in.
By Nick Morgan
2. Harnessing the Science of Persuasion 9
Back to behavioral basics.
By Robert Cialdini
3. Three Things Managers Should Be
Doing Every Day 47
Build trust, a team, and a network.
By Linda A. Hilt and Kent Lineback
4. Learning Charisma 57
Captivate and motivate.
By John Antonakis, Marika Fenley, and Sue Liechti
Contents
5. To Win People Over, Speak to
Their Wants and Needs 81
Know—and empathize with—your audience.
By Nancy Duarte
6. Storytelling That Moves People 91
Unite an idea with an emotion.
An interview with Robert McKee by Bronwyn Fryer
7. The Surprising Persuasiveness of
a Sticky Note 115
Build personal connections.
By Kevin Hogan
8. When to Sell with Facts and Figures, and
When to Appeal to Emotions 125
Head versus heart.
By Michael D. Harris
Index 135
VIII |
| any_adam_object | 1 |
| building | Verbundindex |
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| dewey-sort | 3303.3 242 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV044753468 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-14T18:03:32Z |
| institution | BVB |
| isbn | 9781633699410 9781633693937 |
| language | English |
| lccn | 017023235 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030149061 |
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| owner_facet | DE-473 DE-BY-UBG DE-703 |
| physical | viii, 138 Seiten |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Harvard Business Review Press |
| record_format | marc |
| series2 | HBR emotional intelligence series |
| spellingShingle | Influence and persuasion Influence (Psychology) Persuasion (Psychology) Work Psychological aspects Beeinflussung (DE-588)4005203-5 gnd Führungskraft (DE-588)4071497-4 gnd Überzeugung (DE-588)4186657-5 gnd |
| subject_GND | (DE-588)4005203-5 (DE-588)4071497-4 (DE-588)4186657-5 (DE-588)4143413-4 |
| title | Influence and persuasion |
| title_auth | Influence and persuasion |
| title_exact_search | Influence and persuasion |
| title_full | Influence and persuasion |
| title_fullStr | Influence and persuasion |
| title_full_unstemmed | Influence and persuasion |
| title_short | Influence and persuasion |
| title_sort | influence and persuasion |
| topic | Influence (Psychology) Persuasion (Psychology) Work Psychological aspects Beeinflussung (DE-588)4005203-5 gnd Führungskraft (DE-588)4071497-4 gnd Überzeugung (DE-588)4186657-5 gnd |
| topic_facet | Influence (Psychology) Persuasion (Psychology) Work Psychological aspects Beeinflussung Führungskraft Überzeugung Aufsatzsammlung |
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