Handbook of research on mobile marketing management
"This book provides a compelling collection of innovative mobile marketing thoughts and practices" - Provided by publisher
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey ; New York
Business Science Reference
[2010]
|
| Schriftenreihe: | Advances in e-business research series
|
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-1049 DE-898 DE-1050 DE-83 URL des Erstveröffentlichers |
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| 245 | 1 | 0 | |a Handbook of research on mobile marketing management |c Key Pousttchi (University of Augsburg, Germany), Dietmar G. Wiedemann (University of Augsburg, Germany) |
| 246 | 1 | 3 | |a Mobile marketing management |
| 264 | 1 | |a Hershey ; New York |b Business Science Reference |c [2010] | |
| 264 | 4 | |c © 2010 | |
| 300 | |a 1 Online-Ressource (xxxii, 548 Seiten) |b Illustrationen, Diagramm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Advances in e-business research series | |
| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a "This book provides a compelling collection of innovative mobile marketing thoughts and practices" - Provided by publisher | |
| 650 | 4 | |a Cellular telephones | |
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Telemarketing | |
| 650 | 4 | |a Text messages (Telephone systems) | |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
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| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Pousttchi, Key |d 1970- |0 (DE-588)174094914 |4 edt | |
| 700 | 1 | |a Wiedemann, Dietmar Georg |4 edt | |
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Datensatz im Suchindex
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|---|---|
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| author2 | Pousttchi, Key 1970- Wiedemann, Dietmar Georg |
| author2_role | edt edt |
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| author_facet | Pousttchi, Key 1970- Wiedemann, Dietmar Georg |
| building | Verbundindex |
| bvnumber | BV044683596 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 |
| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
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| ctrlnum | (OCoLC)1015870831 (DE-599)BVBBV044683596 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044683596 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T06:15:25Z |
| institution | BVB |
| isbn | 9781605660752 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030080675 |
| oclc_num | 1015870831 |
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| physical | 1 Online-Ressource (xxxii, 548 Seiten) Illustrationen, Diagramm |
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| publishDate | 2010 |
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| publisher | Business Science Reference |
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| series2 | Advances in e-business research series |
| spelling | Handbook of research on mobile marketing management Key Pousttchi (University of Augsburg, Germany), Dietmar G. Wiedemann (University of Augsburg, Germany) Mobile marketing management Hershey ; New York Business Science Reference [2010] © 2010 1 Online-Ressource (xxxii, 548 Seiten) Illustrationen, Diagramm txt rdacontent c rdamedia cr rdacarrier Advances in e-business research series Includes bibliographical references and index "This book provides a compelling collection of innovative mobile marketing thoughts and practices" - Provided by publisher Cellular telephones Internet advertising Internet marketing Telemarketing Text messages (Telephone systems) Online-Marketing (DE-588)7706419-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Online-Marketing (DE-588)7706419-7 s DE-604 Pousttchi, Key 1970- (DE-588)174094914 edt Wiedemann, Dietmar Georg edt Erscheint auch als Druck-Ausgabe 978-1-60566-074-5 Erscheint auch als Druck-Ausgabe 1-60566-074-4 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-074-5 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Handbook of research on mobile marketing management Cellular telephones Internet advertising Internet marketing Telemarketing Text messages (Telephone systems) Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4143413-4 |
| title | Handbook of research on mobile marketing management |
| title_alt | Mobile marketing management |
| title_auth | Handbook of research on mobile marketing management |
| title_exact_search | Handbook of research on mobile marketing management |
| title_full | Handbook of research on mobile marketing management Key Pousttchi (University of Augsburg, Germany), Dietmar G. Wiedemann (University of Augsburg, Germany) |
| title_fullStr | Handbook of research on mobile marketing management Key Pousttchi (University of Augsburg, Germany), Dietmar G. Wiedemann (University of Augsburg, Germany) |
| title_full_unstemmed | Handbook of research on mobile marketing management Key Pousttchi (University of Augsburg, Germany), Dietmar G. Wiedemann (University of Augsburg, Germany) |
| title_short | Handbook of research on mobile marketing management |
| title_sort | handbook of research on mobile marketing management |
| topic | Cellular telephones Internet advertising Internet marketing Telemarketing Text messages (Telephone systems) Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Cellular telephones Internet advertising Internet marketing Telemarketing Text messages (Telephone systems) Online-Marketing Aufsatzsammlung |
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