Integrated advertising, promotion, and marketing communications
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
[2018]
|
| Ausgabe: | Eighth edition, global edition |
| Schlagworte: | |
| Online-Zugang: | FHD01 TUBA1 |
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| 245 | 1 | 0 | |a Integrated advertising, promotion, and marketing communications |c Kenneth E. Clow (University of Louisiana at Monroe), Donald Baack (Pittsburg State University) |
| 250 | |a Eighth edition, global edition | ||
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Datensatz im Suchindex
| _version_ | 1804178075050573824 |
|---|---|
| any_adam_object | |
| author | Clow, Kenneth E. |
| author_facet | Clow, Kenneth E. |
| author_role | aut |
| author_sort | Clow, Kenneth E. |
| author_variant | k e c ke kec |
| building | Verbundindex |
| bvnumber | BV044648558 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 QP 630 |
| collection | ZDB-30-PQE ZDB-150-PEB |
| ctrlnum | (ZDB-150-PEB)978-1-292-22275-2 (OCoLC)1012849183 (DE-599)BVBBV044648558 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Eighth edition, global edition |
| format | Electronic eBook |
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| genre_facet | Lehrbuch |
| id | DE-604.BV044648558 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:58:12Z |
| institution | BVB |
| isbn | 9781292222752 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030046339 |
| oclc_num | 1012849183 |
| open_access_boolean | |
| owner | DE-1050 DE-83 |
| owner_facet | DE-1050 DE-83 |
| physical | 1 Online-Ressource (508 Seiten) |
| psigel | ZDB-30-PQE ZDB-150-PEB ZDB-30-PQE FHD01_PQE_Kauf ZDB-150-PEB TUB_EBS_Pearson |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Pearson |
| record_format | marc |
| spelling | Clow, Kenneth E. Verfasser aut Integrated advertising, promotion, and marketing communications Kenneth E. Clow (University of Louisiana at Monroe), Donald Baack (Pittsburg State University) Eighth edition, global edition Harlow, England Pearson [2018] 1 Online-Ressource (508 Seiten) txt rdacontent c rdamedia cr rdacarrier Reclame gtt Communication in marketing Advertising Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s Integriertes Management (DE-588)4346301-0 s DE-604 Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Baack, Donald Sonstige oth Erscheint auch als Druck-Ausgabe 978-1-292-22269-1 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Clow, Kenneth E. Integrated advertising, promotion, and marketing communications Reclame gtt Communication in marketing Advertising Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd Werbung (DE-588)4065541-6 gnd Integriertes Management (DE-588)4346301-0 gnd Sales-promotion (DE-588)4076968-9 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4131075-5 (DE-588)4061963-1 (DE-588)4065541-6 (DE-588)4346301-0 (DE-588)4076968-9 (DE-588)4168907-0 (DE-588)4123623-3 |
| title | Integrated advertising, promotion, and marketing communications |
| title_auth | Integrated advertising, promotion, and marketing communications |
| title_exact_search | Integrated advertising, promotion, and marketing communications |
| title_full | Integrated advertising, promotion, and marketing communications Kenneth E. Clow (University of Louisiana at Monroe), Donald Baack (Pittsburg State University) |
| title_fullStr | Integrated advertising, promotion, and marketing communications Kenneth E. Clow (University of Louisiana at Monroe), Donald Baack (Pittsburg State University) |
| title_full_unstemmed | Integrated advertising, promotion, and marketing communications Kenneth E. Clow (University of Louisiana at Monroe), Donald Baack (Pittsburg State University) |
| title_short | Integrated advertising, promotion, and marketing communications |
| title_sort | integrated advertising promotion and marketing communications |
| topic | Reclame gtt Communication in marketing Advertising Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd Werbung (DE-588)4065541-6 gnd Integriertes Management (DE-588)4346301-0 gnd Sales-promotion (DE-588)4076968-9 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Reclame Communication in marketing Advertising Marktkommunikation Unternehmen Werbung Integriertes Management Sales-promotion Marketingmanagement Lehrbuch |
| work_keys_str_mv | AT clowkennethe integratedadvertisingpromotionandmarketingcommunications AT baackdonald integratedadvertisingpromotionandmarketingcommunications |