Creative marketing for new product and new business development
New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D ac...
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| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Singapore
World Scientific Pub. Co.
2008
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| Schlagworte: | |
| Online-Zugang: | DE-92 DE-863 DE-862 URL des Erstveroeffentlichers |
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