Winning in service markets success through people, technology and strategy
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| Format: | Buch |
| Sprache: | English |
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New Jersey
World Scientific
[2017]
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| 245 | 1 | 0 | |a Winning in service markets |b success through people, technology and strategy |c Jochen Wirtz |
| 264 | 1 | |a New Jersey |b World Scientific |c [2017] | |
| 300 | |a xvii, 684 Seiten |b Illustrationen |c 23 cm | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Service industries |x Marketing | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Customer relations | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |a Wirtz, Jochen, author |t Winning in service markets |d New Jersey : World Scientific, 2016 |z 978-1-944659-06-6 |
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| _version_ | 1823056542683889664 |
| adam_text | WINNING IN SERVICE MARKETS
/ WIRTZ, JOCHENYYEAUTHOR
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
DEDICATION
PREFACE
INTRODUCTION
UNDERSTANDING SERVICE PRODUCTS, CONSUMERS, AND MARKETS
CREATING AND CAPTURING VALUE IN THE SERVICE ECONOMY
UNDERSTANDING SERVICE CONSUMERS
POSITIONING SERVICES IN COMPETITIVE MARKETS
APPLYING THE 4 PS OF MARKETING TO SERVICES
DEVELOPING SERVICE PRODUCTS AND BRANDS
DISTRIBUTING SERVICES THROUGH PHYSICAL AND ELECTRONIC CHANNELS
SERVICE PRICING AND REVENUE MANAGEMENT
SERVICE MARKETING COMMUNICATIONS
MANAGING THE CUSTOMER INTERFACE
DESIGNING SERVICE PROCESSES
BALANCING DEMAND AND CAPACITY
CRAFTING THE SERVICE ENVIRONMENT
MANAGING PEOPLE FOR SERVICE ADVANTAGE
DEVELOPING CUSTOMER RELATIONSHIPS
MANAGING RELATIONSHIP AND BUILDING LOYALTY
COMPLAINT HANDLING AND SERVICE RECOVERY
STRIVING FOR SERVICE EXCELLENCE
IMPROVING SERVICE QUALITY AND PRODUCTIVITY
ORGANIZING FOR SERVICE LEADERSHIP
NOTES
INDEX
ACKNOWLEDGEMENTS
ABOUT THE AUTHOR
DIESES SCHRIFTSTCK WURDE MASCHINELL ERZEUGT.
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV044620643 |
| illustrated | Illustrated |
| indexdate | 2025-02-03T17:57:29Z |
| institution | BVB |
| isbn | 9781944659042 9781944659059 |
| language | English |
| lccn | 016007496 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030018922 |
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| owner | DE-1049 DE-1050 DE-19 DE-BY-UBM |
| owner_facet | DE-1049 DE-1050 DE-19 DE-BY-UBM |
| physical | xvii, 684 Seiten Illustrationen 23 cm |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | World Scientific |
| record_format | marc |
| spellingShingle | Wirtz, Jochen Winning in service markets success through people, technology and strategy Service industries Marketing Branding (Marketing) Customer relations |
| title | Winning in service markets success through people, technology and strategy |
| title_auth | Winning in service markets success through people, technology and strategy |
| title_exact_search | Winning in service markets success through people, technology and strategy |
| title_full | Winning in service markets success through people, technology and strategy Jochen Wirtz |
| title_fullStr | Winning in service markets success through people, technology and strategy Jochen Wirtz |
| title_full_unstemmed | Winning in service markets success through people, technology and strategy Jochen Wirtz |
| title_short | Winning in service markets |
| title_sort | winning in service markets success through people technology and strategy |
| title_sub | success through people, technology and strategy |
| topic | Service industries Marketing Branding (Marketing) Customer relations |
| topic_facet | Service industries Marketing Branding (Marketing) Customer relations |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030018922&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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