An analysis of W. Chan Kim and Renée Mauborgne's blue ocean strategy
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
[2017]
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| Schriftenreihe: | Macat library
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| Online-Zugang: | HWR01 |
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MARC
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| 245 | 1 | 0 | |a An analysis of W. Chan Kim and Renée Mauborgne's blue ocean strategy |c Andreas Mebert with Stephanie Lowe |
| 264 | 1 | |a London |b Routledge |c [2017] | |
| 264 | 4 | |c © 2017 | |
| 300 | |a 1 Online-Ressource (89 Seiten) | ||
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| 490 | 0 | |a Macat library | |
| 500 | |a "A Macat Analysis : W. Chan Kim & Renée Mauborgne's blue ocean strategy : how to create uncontested market space and make competition irrelevant" - Titel auf dem Cover | ||
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 650 | 4 | |a Market segmentation | |
| 700 | 1 | |a Lowe, Stephanie |e Verfasser |4 aut | |
| 700 | 1 | 2 | |0 (DE-588)1096341719 |a Kim, W. Chan |t Blue Ocean Strategy: How To Create Uncontested Market Space and Make the Competition Irrelevant |n 2015 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Mebert, Andreas |t Blue Ocean Strategy |d Milton : Taylor and Francis,c2017 |z 9781912302130 |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Mebert, Andreas Lowe, Stephanie |
| author2 | Kim, W. Chan |
| author2_role | |
| author2_variant | w c k wc wck |
| author_GND | (DE-588)1096341719 |
| author_facet | Mebert, Andreas Lowe, Stephanie Kim, W. Chan |
| author_role | aut aut |
| author_sort | Mebert, Andreas |
| author_variant | a m am s l sl |
| building | Verbundindex |
| bvnumber | BV044615971 |
| collection | ZDB-30-PQE |
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| dewey-full | 658.80200000000002 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.80200000000002 |
| dewey-search | 658.80200000000002 |
| dewey-sort | 3658.80200000000002 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044615971 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:57:15Z |
| institution | BVB |
| isbn | 9781351350211 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030014318 |
| oclc_num | 993449120 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (89 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE_Kauf |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Routledge |
| record_format | marc |
| series2 | Macat library |
| spelling | Mebert, Andreas Verfasser aut An analysis of W. Chan Kim and Renée Mauborgne's blue ocean strategy Andreas Mebert with Stephanie Lowe London Routledge [2017] © 2017 1 Online-Ressource (89 Seiten) txt rdacontent c rdamedia cr rdacarrier Macat library "A Macat Analysis : W. Chan Kim & Renée Mauborgne's blue ocean strategy : how to create uncontested market space and make competition irrelevant" - Titel auf dem Cover Description based on publisher supplied metadata and other sources Market segmentation Lowe, Stephanie Verfasser aut (DE-588)1096341719 Kim, W. Chan Blue Ocean Strategy: How To Create Uncontested Market Space and Make the Competition Irrelevant 2015 Erscheint auch als Druck-Ausgabe Mebert, Andreas Blue Ocean Strategy Milton : Taylor and Francis,c2017 9781912302130 |
| spellingShingle | Mebert, Andreas Lowe, Stephanie An analysis of W. Chan Kim and Renée Mauborgne's blue ocean strategy Market segmentation |
| title | An analysis of W. Chan Kim and Renée Mauborgne's blue ocean strategy |
| title_alt | Blue Ocean Strategy: How To Create Uncontested Market Space and Make the Competition Irrelevant |
| title_auth | An analysis of W. Chan Kim and Renée Mauborgne's blue ocean strategy |
| title_exact_search | An analysis of W. Chan Kim and Renée Mauborgne's blue ocean strategy |
| title_full | An analysis of W. Chan Kim and Renée Mauborgne's blue ocean strategy Andreas Mebert with Stephanie Lowe |
| title_fullStr | An analysis of W. Chan Kim and Renée Mauborgne's blue ocean strategy Andreas Mebert with Stephanie Lowe |
| title_full_unstemmed | An analysis of W. Chan Kim and Renée Mauborgne's blue ocean strategy Andreas Mebert with Stephanie Lowe |
| title_short | An analysis of W. Chan Kim and Renée Mauborgne's blue ocean strategy |
| title_sort | an analysis of w chan kim and renee mauborgne s blue ocean strategy |
| topic | Market segmentation |
| topic_facet | Market segmentation |
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