Forum Markenforschung 2016 Tagungsband der internationalen Konferenz "DERMARKENTAG"
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| Format: | Elektronisch E-Book |
| Sprache: | German |
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Springer Gabler
[2018]
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| Online-Zugang: | DE-B1533 DE-522 DE-B768 DE-634 DE-526 DE-1052 DE-1043 DE-1102 DE-1046 DE-858 DE-Aug4 DE-1050 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-859 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1028 URL des Erstveröffentlichers |
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Datensatz im Suchindex
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| DE-BY-UBG_katkey | 196410898 |
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| DE-BY-UBM_local_url | https://doi.org/10.1007/978-3-658-19668-4 Verlag |
| DE-BY-UBR_katkey | 5969103 |
| _version_ | 1824053392965632000 |
| any_adam_object | |
| author2 | Baumgarth, Carsten 1968- |
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| building | Verbundindex |
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| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-658-19668-4 |
| format | Electronic eBook |
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| geographic | Deutschland (DE-588)4011882-4 gnd |
| geographic_facet | Deutschland |
| id | DE-604.BV044563832 |
| illustrated | Illustrated |
| indexdate | 2025-02-14T18:03:32Z |
| institution | BVB |
| isbn | 9783658196684 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029962399 |
| oclc_num | 1011419613 |
| open_access_boolean | |
| owner | DE-1049 DE-861 DE-1046 DE-1102 DE-355 DE-BY-UBR DE-526 DE-522 DE-523 DE-634 DE-B768 DE-2070s DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-898 DE-BY-UBR DE-92 DE-M347 DE-859 DE-1050 DE-858 DE-Aug4 DE-706 DE-739 DE-91 DE-BY-TUM DE-29 DE-824 DE-473 DE-BY-UBG DE-20 DE-19 DE-BY-UBM DE-703 DE-860 DE-B1533 DE-1051 DE-1043 DE-1052 DE-573 DE-188 DE-83 DE-1028 DE-11 |
| owner_facet | DE-1049 DE-861 DE-1046 DE-1102 DE-355 DE-BY-UBR DE-526 DE-522 DE-523 DE-634 DE-B768 DE-2070s DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-898 DE-BY-UBR DE-92 DE-M347 DE-859 DE-1050 DE-858 DE-Aug4 DE-706 DE-739 DE-91 DE-BY-TUM DE-29 DE-824 DE-473 DE-BY-UBG DE-20 DE-19 DE-BY-UBM DE-703 DE-860 DE-B1533 DE-1051 DE-1043 DE-1052 DE-573 DE-188 DE-83 DE-1028 DE-11 |
| physical | 1 Online-Ressource (X, 309 Seiten) Illustrationen |
| psigel | ZDB-2-SWI ZDB-2-SWI_2018 |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Springer Gabler |
| record_format | marc |
| spellingShingle | Forum Markenforschung 2016 Tagungsband der internationalen Konferenz "DERMARKENTAG" Business Marketing Leadership Business and Management Business Strategy/Leadership Führung Wirtschaft Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4136439-9 (DE-588)4144679-3 (DE-588)4011882-4 |
| title | Forum Markenforschung 2016 Tagungsband der internationalen Konferenz "DERMARKENTAG" |
| title_auth | Forum Markenforschung 2016 Tagungsband der internationalen Konferenz "DERMARKENTAG" |
| title_exact_search | Forum Markenforschung 2016 Tagungsband der internationalen Konferenz "DERMARKENTAG" |
| title_full | Forum Markenforschung 2016 Tagungsband der internationalen Konferenz "DERMARKENTAG" Carsten Baumgarth, Holger J. Schmidt (Hrsg.) |
| title_fullStr | Forum Markenforschung 2016 Tagungsband der internationalen Konferenz "DERMARKENTAG" Carsten Baumgarth, Holger J. Schmidt (Hrsg.) |
| title_full_unstemmed | Forum Markenforschung 2016 Tagungsband der internationalen Konferenz "DERMARKENTAG" Carsten Baumgarth, Holger J. Schmidt (Hrsg.) |
| title_short | Forum Markenforschung 2016 |
| title_sort | forum markenforschung 2016 tagungsband der internationalen konferenz dermarkentag |
| title_sub | Tagungsband der internationalen Konferenz "DERMARKENTAG" |
| topic | Business Marketing Leadership Business and Management Business Strategy/Leadership Führung Wirtschaft Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Business Marketing Leadership Business and Management Business Strategy/Leadership Führung Wirtschaft Markenimage Markenpolitik Deutschland |
| url | https://doi.org/10.1007/978-3-658-19668-4 |
| work_keys_str_mv | AT baumgarthcarsten forummarkenforschung2016tagungsbandderinternationalenkonferenzdermarkentag AT schmidtholgerj forummarkenforschung2016tagungsbandderinternationalenkonferenzdermarkentag |